Krispy Kreme is launching a delicious initiative to help customers cope with the annual disruption of Daylight Saving Time. As clocks spring forward this weekend, resulting in one less hour of sleep, the renowned doughnut chain is offering a sugary consolation prize.
The Daylight Saving Time Doughnut Deal
On Monday, March 9, 2026, following the start of Daylight Saving Time, Krispy Kreme will provide customers with a complimentary dozen of their signature Original Glazed doughnuts when they purchase any other dozen. This promotion is available both in-store and through the company's mobile application.
How to Claim Your Free Doughnuts
To take advantage of this limited-time offer, customers have two primary options. They can visit any participating Krispy Kreme location where the deal will be honored while supplies last. Alternatively, for those ordering digitally, using the promotional code SPRING at checkout on the Krispy Kreme app will apply the free dozen to their order.
Alison Holder, Krispy Kreme's Chief Brand and Product Officer, emphasized the thoughtful timing of the promotion. "Daylight Saving Time can leave people running on one less hour of sleep," she stated. "We're helping everyone bounce back in one of the sweetest ways we know how – a free Original Glazed dozen when guests buy any dozen."
A Tradition of Sweet Promotions
This is not the first time Krispy Kreme has used creative promotions to engage customers. Just last month, the company celebrated Friday the 13th by distributing 13,000 boxes of Original Glazed doughnuts randomly across its U.S. locations. Winners received coupons redeemable within a strict 13-day window starting February 15.
New Product Launches and Seasonal Offerings
Beyond promotional giveaways, Krispy Kreme continues to innovate its menu. Recently, the chain introduced a limited-time OREO Cookie Collection, featuring three new doughnut varieties. The lineup includes the Golden Oreo, topped with Golden OREO flavored buttercream and cookie crumbles; the Chocolate Oreo Dream, dipped in chocolate icing and crushed Oreo pieces; and the Oreo Cookie and Kreme doughnut, filled with a creamy filling and drizzled with white icing.
While the Daylight Saving Time promotion is a one-day event, it reflects Krispy Kreme's ongoing strategy to blend seasonal relevance with customer appreciation. As evenings grow longer with the time change, this sweet deal offers a momentary indulgence to offset the sleep disruption.
