The KitchenAid Artisan 4.7L Tilt-Head Stand Mixer, a staple of The Great British Bake Off tent, has been reduced from £549 to £314.10 at online marketplace Yimbly, saving shoppers £235.
The price cut comes as the latest series of The Great British Bake Off airs, with the pastel-coloured stand mixers used by contestants proving popular with fans. The Yimbly listing, which is owned by Reach plc, prices the mixer at £349, and applying code AUTUMN10 at checkout takes a further 10% off to bring the final cost to £314.10.
Features of the KitchenAid Artisan mixer
The mixer is built with a robust die-cast metal construction and features a planetary mixing action designed to thoroughly combine ingredients. It offers 10 speed settings for tasks ranging from kneading bread dough and mixing cake batter to whipping cream, and its 4.7L stainless steel bowl accommodates both smaller and larger batches.
The model includes three attachments - a wire whisk, a dough hook and a flat beater - and weighs 11.5kg. It is available in Matte Black, Aqua, Cream, Silver, Pistachio and Empire Red, with a retro-inspired look.
Alternative mixers on offer
Other mixers spotted on the Bake Off worktop include the Kenwood kMix Stand Mixer, available in cream at Argos for £180 with three attachments and nine settings. The Salter British Bakes Stand Mixer is reduced from £100 to £72.99 at Amazon, and the Lakeland Deluxe 6.5 Litre Stand Mixer is priced at £249.99. The Ninja Foodi 3-in-1 Hand Blender, Hand Mixer & Chopper is available for £134.99 on the SharkNinja website.
Shopper reviews
No reviews have yet been left on the Yimbly website for the KitchenAid mixer, but buyers who purchased the same model from Amazon, currently priced from £348, have shared their thoughts. One buyer called it 'the gold standard of kitchen utensils', adding: "KitchenAid has a reputation for a reason. They're not cheap but what you get for the money is an outstanding product that will last a lifetime."
Another reviewer said: "Obsessed! Always baked and had a stand mixer for 10 years, which finally gave in! Decided to treat myself to this KitchenAid and I absolutely love it." A third wrote: "This is most amazing stand aid. The price had always put me off, but having had cheaper models, this is far superior."
One three-star review noted: "Love the machine but the one I received had a scree pop out so bad quality control." Despite this, the mixer holds an impressive 4.6 out of five-star rating, with one buyer adding: "Had this over one year and I can honestly say I don't regret this purchase. If anything this is one of my best purchases so far!"
