While the festive decorations may be packed away, the opportunity for savvy shoppers is just heating up. John Lewis has launched its first major sale of the year, presenting a golden chance to snag premium technology at significantly reduced prices. For those aiming to upgrade their gadgets or kickstart their home cinema setup in the new year, this event is not to be missed.
Unprecedented Apple Discounts Lead the Charge
In a move that will excite Apple enthusiasts, the retailer is offering some exceptionally rare price cuts on flagship devices. The latest ultra-slim iPhone Air, which typically holds its price firmly after release, is now available with a substantial £150 reduction. This model, measuring just 5.6mm, remains feature-packed with a 48MP main camera and the powerful A19 Pro chip.
Beyond smartphones, the computing power of Apple is also on sale. The compact yet mighty Apple Mac mini, equipped with the M4 chip, has been discounted to only £529. For portable power, the 2022 Apple MacBook Air is also £150 off, making it an outstanding laptop option for under £700. To keep track of your new gear, a four-pack of Apple AirTags is priced at just £85.
Transform Your Living Room with TV and Audio Savings
With many long winter evenings still ahead, upgrading your home entertainment system has never been more appealing or affordable. John Lewis has curated impressive offers across leading brands. Movie lovers can save £100 on LG's excellent OLED55C54LA television, while Samsung's stylish 55-inch 'The Frame' TV is a staggering £400 off, now priced at £799.
For a complete cinematic experience, audio upgrades are crucial. The highly-rated Sonos Beam (Gen 2) soundbar with immersive Dolby Atmos is now £110 off at £339. Alternatively, the Bose Smart Soundbar offers a unique personalised surround sound experience and is £100 cheaper.
Headphones, Wearables and What to Avoid
Audiophiles and fitness fans are also well catered for. Bose's top-tier QuietComfort Ultra headphones have seen a massive £150 price drop, bringing them under £300. For sports enthusiasts, the Garmin Forerunner 265 is £50 off, and the discreet Oura Ring 4 fitness tracker is available for £349.
However, experts advise caution on some purchases during the January sales. Brand new laptops often see better price drops later in the year, and the latest tech releases are rarely discounted so soon. Shoppers are also warned to be wary of fake discounts by checking the item's average price history on comparison sites before buying.
The John Lewis tech sale represents a prime opportunity to invest in high-quality electronics. From Apple's thinnest smartphone to cinema-grade sound systems, there are solutions and bargains to suit every need and budget as we move into the new year.
