Joe Browns has reduced its Forever Favourite Jacket from £75 to £45 in the brand's sale, and shoppers are calling it a versatile autumn staple that works for both office and weekend wear.
The blazer, available in mint green, yellow, or purple in sizes six to 24, has a regular fit with a lightweight, structured design. It features a back waist tab, a flattering princess seam, and bound edges for clean lines and a polished finish, finished with sturdy metal buttons and handy pockets.
Shoppers praise the jacket's versatility
The Forever Favourite Jacket holds an overall star-rating of 4.5 out of five based on 51 reviews. One satisfied shopper said: "This fits beautifully and is really comfortable. The colour is perfect for summer and goes really well with jeans and dresses. I bought it to go with a summer dress for my son's graduation. Pockets need to be unstitched I think which I haven't done yet. Has a lovely quality feel and a tactile fabric."
A second reviewer wrote: "Beautifully made jacket with a lovely lining and elegantly finished. Really loved the delicate green colour. Perfect with anything from a tea dress to jeans. No wonder it's called a forever favourite."
Mixed reviews on fit and fabric
Not all feedback was glowing. One three-star reviewer mentioned: "Lovely jacket, really liked the colour and the fit was great. The only and biggest flaw were the sleeve, they came down to the middle of my fingers and looked ridiculous. Because of the trim I could not think of having them shortened. Sadly had to return the jacket."
Another three-star review noted: "I didn't realise the fabric was boucle which I particularly don't like. Also the colour was very pale and nondescript, I thought it was a deeper colour. It's not often I reject Joe Browns items."
Alternative blazers from other retailers
For those seeking alternatives, Marks and Spencer's Checked Double Breasted Blazer retails at £65, with a regular fit and a hint of stretch. It features a double-breasted front, all-over check pattern, and two flap pockets, and can be paired with the matching Pleated Micro Checked Wide Leg Trousers at £40.
Roman's Boucle Frayed Edge Jacket has been reduced by 40% from £65 to £45. It features a timeless check print, an edge front opening with button details, a classic collar, and front flap pockets, fully lined for a luxurious feel.
Despite some criticisms, many shoppers remain enthusiastic. One five-star review reads: "I absolutely love this jacket, I have the green one too. Quality is excellent. Tailored so flattering fit. So many people comment when I wear it. Versatile too, smart for work or casual with jeans."