Shoppers queued overnight and from the early hours outside the JD Sports store at Liverpool ONE for the release of the new Nike Air Max 95 "Liverpool" colourway on Thursday, October 1. The shoe, created exclusively for JD and inspired by the city, went on sale in limited quantities as part of the retailer's second annual 1.10 Day.
The Nike Air Max 95 "Liverpool" is said to put a "distinctly Scouse spin" on one of Nike's most popular shoes, bringing together references to the city's architecture, waterfront, heritage and local identity. 1.10 Day is JD Sports' annual celebration of the Air Max 95, affectionately known as the "110", and its connection with Liverpool and Scouse culture.
Design details and hidden touches
The new colourway brings together Rust Factor and Steam, taking inspiration from two defining elements of the city. Rust Factor is a tribute to the red-brick dock buildings that have shaped Liverpool's waterfront, while Steam takes inspiration from the Liver Bird.
There are also hidden details throughout the shoe. The sock liner features a dockland and River Mersey map alongside the Rust Factor and Steam tones, while the outsole has "SCOUSE" across the sole, a nod to a well-known and highly sought-after unreleased Air Max 95 sample that carried the same detail. The tongue logo brings together Air Max and Liverpool through a split graphic, combining the OG Air Max structure with the city's name.
Shoppers queue from Scotland and overnight
Barry Harkness travelled from Glasgow to Liverpool to get his hands on a pair. He told the ECHO: "110s man, that's where it's at. Four and a half hours down in the car and I've been queuing since 4am this morning." Asked whether the trainers were worth the wait, he said: "100%, so happy. I'm buzzing."
Dean queued for two days to get his hands on the "amazing" trainers. Hundreds of customers purchased the 'Scouse' trainers, with the shop packed full of people. The store was expected to open at 7.30am, but a reporter was told it would open "when ready".
