As the winter chill sets in, the desire for a decadent, warming mug of hot chocolate intensifies. This Black Friday 2025, securing the ultimate tool for creating this Christmas market staple at home has become more affordable, with significant savings now available on the sought-after Hotel Chocolat Velvetiser.
Where to Find the Black Friday Velvetiser Discount
The Velvetiser, the chocolatier's bestselling device that transforms rich chocolate flakes into an exceptionally smooth cup of cocoa, normally carries a premium price tag of £149.95. For savvy shoppers, the Black Friday sales event presents a prime opportunity to acquire this luxury kitchen appliance for less. The latest model of the Velvetiser was only launched in September, making these discounts particularly noteworthy.
Right now, you can secure the Velvetiser for £30 off the retail price through several major retailers. The brand itself is offering this discount directly to customers who register for its free VIP.ME membership. This deal not only slashes the price to £119.95 but also comes with additional perks like a 15 per cent welcome discount and 20 per cent off drinks in-store.
Alternatively, you can find the same £30 saving at high-street favourite John Lewis and online giant Amazon, providing plenty of options for where to purchase. While Hotel Chocolat's broader Black Friday event, which includes 15 per cent off orders over £35, excludes the Velvetiser and its 'better way' bars, the membership pathway remains a solid route to a discount.
Expert Verdict and Complementary Savings
For those on the fence about the investment, the product's reviews are compelling. IndyBest tester Mollie Davies confirmed the device's performance, stating, "Without fail, each time I’ve used the all-new velvetiser, it’s delivered perfect drinking chocolate." She did acknowledge that "This is an expensive bit of kit, but hot chocolate obsessives won’t regret it."
For those who already own a Velvetiser and are looking to stock up on premium ingredients, there are also deals to be had. Amazon has currently reduced a range of the brand's hot chocolate flakes by 15 per cent, including popular flavours like milky 50, hazelnut, and salted caramel. In a previous review, appliance expert Rosie Conroy found that the brand's own flakes "did give rich-tasting results" when tested.
An Alternative Route to an Even Bigger Saving
Shoppers have another clever option to save even more on the initial cost of the appliance. By signing up for the brand's 'drinking chocolate' subscription, you can purchase the new Velvetiser for just £109 on Hotel Chocolat's website.
This subscription service, which can be taken out for six or 12 months, involves receiving two boxes of 10 single-serve sachets delivered to your door every month, ensuring a constant supply of quality chocolate alongside the discounted machine.
