Home Bargains has reduced the price of its OGX Biotin and Collagen Shampoo to half price, offering shoppers a budget-friendly way to add volume and bounce to fine or flat hair. The 577ml bottle, usually priced at £9.99, is now available for £5.49 in stores and on the Home Bargains website.
What the shampoo offers
Part of the popular 'Thick and Full' collection, the nutrient-infused shampoo is said to help boost fine and flat hair without a salon price tag. The formula blends biotin, known as vitamin B7, and collagen. Biotin reportedly helps energise and strengthen hair fibres at the root, while collagen is said to improve elasticity and hydration, plumping individual strands.
The shampoo is powered by OGX's LipiPro Shield technology, designed to protect hair proteins and lipids against everyday damage, frizz, and breakage. Formulated with sulphate-free surfactants, Home Bargains says the shampoo gently washes away impurities and buildup without stripping the hair's natural moisture. According to brand and product details, the routine is engineered to deliver up to 72 hours of lasting volume, body, and bounce.
Fragrance and product description
The shampoo features a signature fragrance profile with notes of bergamot, jasmine, and vanilla. The store says the budget-friendly bottle offers fine-haired shoppers an accessible way to build 'volume and bounce'.
The product description reads: "Boost your hair's volume and bounce with OGX Biotin and Collagen Shampoo, enriched with biotin and collagen for thicker, fuller-looking locks. Sulphate-free and gentle, it keeps your hair soft and beautifully resilient."
It adds: "OGX Biotin and Collagen Shampoo 577ml is a volumising shampoo designed to help hair look and feel thicker, fuller, and healthier. Part of the OGX Thick & Full+ range, this shampoo is ideal for fine or flat hair in need of body and bounce."
Is collagen good for hair?
Oral collagen supplements might help keep hair healthy overall, but there is not a lot of solid scientific proof that they actually make hair grow or stop hair loss. When collagen is swallowed, the body breaks it down into amino acids like proline, which could theoretically help the body make keratin, the protein that makes up most of hair.
Since collagen is a big part of the dermis, the middle layer of skin where hair roots live, research shows that taking collagen every day can make skin more stretchy and keep the scalp more hydrated. This could create better conditions for hair to grow. For instance, a 12-week study published in PMC tested a daily supplement containing broken-down ocean collagen and vitamin C. The results showed that it really did improve how the scalp looked and how the hair appeared overall.
However, experts from the likes of the Cleveland Clinic point out that many of these studies are small, short-term, or funded by supplement manufacturers, meaning there is still insufficient clinical data to prove collagen can treat genetic thinning or male and female pattern baldness. Furthermore, topical collagen products, such as shampoos, cannot structurally repair hair because the large collagen molecules only coat the outside of the strands rather than penetrate the follicles.
