Home Bargains has cut the price of its Miracle Beauty PDRN Capsule Cream (50ml) from £12 to £3.99, a 66% reduction, with the collagen-infused formula available in stores across the UK and for home delivery.
The retailer describes the product as a "deeply hydrating" cream infused with salmon DNA that aims to leave skin looking "smooth, plump, and youthful."
What the retailer says about the cream
In its online listing, Home Bargains said: "A next-generation moisturiser designed to restore bounce, elasticity, and hydration. This skin-plumping cream features visible collagen capsules suspended in a lightweight gel base, powered by PDRN (Polynucleotide DNA) for deep skin renewal and hydration."
The listing adds: "Using advanced encapsulation technology, the collagen capsules melt effortlessly into the skin on application. The result? A smoother, firmer, dewy complexion that feels as good as it looks."
Potential benefits of PDRN
PDRN, the shortened name of polydeoxyribonucleotide, is a purified mixture of DNA fragments traditionally sourced from the reproductive cells (milt) of salmon or trout. The ingredient has gained popularity in skincare products in recent years, driven by Korean beauty trends such as 'glass skin'.
Boots notes that research into topical PDRN is still developing, though early studies suggest it may offer several skincare benefits. The retailer lists potential advantages including supporting the skin barrier, helping skin look smoother and firmer, boosting hydration, and reducing the appearance of fine lines and wrinkles.
Another budget beauty find
Home Bargains is also selling the Eternite Snail Mucin Sheet Mask, reduced from £5.99 to 99p. Described as suitable for all skin types, the "two-step" kit is enriched with "intensely hydrating" snail slime and claims to leave skin feeling "soft, smooth, plump, and glowing."
The discount chain adds: "Enriched with gold snail mucin, it's perfect for giving your skin a little extra TLC and achieving that fresh, dewy, glass-skin glow!" Snail mucin, like PDRN, is a popular ingredient in Korean beauty products for its absorbent texture and reflective finish.