A UK shopper has declared a £39.99 storage unit from Home Bargains a superior and more affordable alternative to a comparable product from furniture giant IKEA. The discovery, shared on social media, has sparked significant interest among budget-conscious parents.
The TikTok Discovery That Went Viral
Shopper Sophie, known online as @Sophmumof2, took to TikTok to showcase her ‘amazing’ find after visiting her local Home Bargains store on or around January 16, 2026. With over 280,000 views, her video resonated with families seeking practical storage solutions.
Sophie explained her need for extra toy storage post-Christmas and compared her purchase directly with IKEA. "The IKEA version would have cost me about £76 with the boxes and shipping, but this just cost me £39.99 in my local Home Bargains, and it even comes with the boxes included," she stated.
Assembly, Quality, and the Price Verdict
Despite needing self-assembly, Sophie reported the process was quick and easy, taking roughly 53 minutes. She praised the final look of the unit, describing it as "super cute." Her ultimate conclusion was damning for the Swedish retailer: "IKEA is overpriced. Home Bargains you have my heart forever and always."
The product in question is The Kids Edit 6 Drawer Toy Storage Unit. Home Bargains describes it as designed for little hands, featuring six spacious pull-out tubs to organise toys, books, and teddies. Its dimensions are W96 x D38.5 x H53cm.
Stock Issues and Shopper Reaction
The viral attention has led to high demand. While the item is currently out of stock online, Home Bargains suggests checking local stores and signing up for website restock notifications.
The reaction in the comments of Sophie's video was overwhelmingly positive. One user called it "fab for the price," while another declared, "£39.99, that’s amazing! Off to Home B's I go tomorrow." A successful purchaser commented, "So glad to have seen this today! Went down and grabbed one! Chuffed." Interestingly, another shopper noted finding a similar unit at rival retailer B&M.
This incident highlights the ongoing competition in the value homeware sector, where retailers like Home Bargains and B&M are increasingly seen as credible alternatives to established names like IKEA for essential household items.
