Nearly half of women may be unaware that their hair is naturally wavy, according to a survey by wavy haircare brand Merwave. The survey of 1,392 women found that 47% said they didn't realise their hair was naturally wavy.
Many women spend years believing their hair is straight, frizzy or unmanageable, while unknowingly treating naturally wavy hair as though it were either straight or curly, the brand said. With the right routine making a difference to how waves look and behave, Merwave aims to help women understand and work with their natural texture.
The Wavy Hair Kit and Its Savings
Merwave's Wavy Hair Kit (£65) is designed as a five-step routine, including Cleanse Shampoo, Repair Conditioner, Wave Cream, Cast Foam and Protect Gel. The kit is usually worth £85, so shoppers save £20, with each product working out to £13 when bought as part of the set.
The five-step routine helps to reduce frizz, boost volume and create longer-lasting waves, while also helping customers learn how to care for naturally wavy hair. The kit has thousands of five-star reviews from consumers and has received approval from professional stylists.
Stylist and Customer Feedback
One stylist commented: “Having worked with textured hair my entire career, I’m always looking for products that truly understand wavy hair. Merwave is perfect for my clients easy to use, lightweight, and delivers consistent results. I also use it on my own hair, which says everything.”
Another stylist added: “I didn’t realise how many of my clients were secretly wavy until I started using Merwave. Now it’s so easy to spot, explain, and give them products that actually work for their hair. Watching clients have that ‘oh wow… this is my hair’ moment never gets old. Merwave has become my go-to for waves.”
One shopper shared: "I have tried so many products over the years for my hair, and this is the best. Everyone is commenting on my curls and telling me how beautiful my hair looks." Another said: "I've been using Merwave products for the past three years, and I cannot recommend them enough. They have transformed the way I care for my hair and ended years of battling with hairdryers and straighteners."
However, one customer noted: "I'm finding the new packaging inconvenient. The tubs mean you have to stick your hand in and scoop out as much as you need. But it's difficult to judge, and you end up with product under your nails." On a brighter note, another Merwave fan said: "I put off washing my hair mid-week because it was a lengthy faff involving rollers. A recommendation from a friend means I can now wash my hair mid-week and let it dry naturally, saving me time; it's a game changer."
Alternative Options and Signs of Wavy Hair
For those keen to browse other options, Only Curls' The Wavy Starter Bundle is currently on sale, reduced to £36 from £40. The four-piece kit includes shampoo, conditioner, styling cream and an oil-infused, curl-defining gel. A more luxurious option is Kérastase's Complete Care For Wavy To Curly Hair Bundle (£141.50, Lookfantastic), which includes a hydrating shampoo, defining gel-cream, nourishing conditioner and a curl-refreshing spray.
For shoppers unsure if Merwave products are right for their hair type, the brand lists five signs that hair may actually be naturally wavy: waves form when wet but disappear when dry; heat styling lacks staying power; unmanageable frizz persists; the hair struggles to look truly finished; and ends consistently flick out or puff up.
