Greggs, the Newcastle-born bakery chain, has temporarily removed its Mexican chicken sandwich range from all English shops on Sunday, July 5, ahead of England's World Cup last-16 match against Mexico. The move, announced via Instagram on Sunday morning, has divided customers, with some praising it as a fun marketing stunt and others criticizing it as unnecessary.
Details of the Ban
The affected items include the Mexican Chicken Flatbread, Mexican Chicken Oval Bite, and Mexican Chicken Baguette. Greggs stated the items will be unavailable for the entire day on July 5, with a promise to return on Monday, 'pending the result'. The company confirmed that the range will still be available in shops across Scotland, Wales, and Northern Ireland, with a message to customers: 'We know whose side you're on'.
Social Media Reaction
An Instagram post on the official Greggs account read: 'After careful consideration we've decided to say adios and bench our Mexican chicken sandwich range from all English shops for the duration of the day (July 5). This is due to the following reasons: IT'S COMING HOME.' The post sparked hundreds of replies, with mixed opinions. One commenter said: 'Not sure this one has landed as you thought it would. Red card.' Another customer complained: 'When I need a Mexican Chicken Sandwich I need one, not good Greggs - they are some of the best things you make.' A third suggested: 'Would have been better to create a friendlier angle and encourage people to buy them for the game specifically. Or create a sandwich that's half Mexican, half British classic – it is a game of two halves after all.'
Supportive Voices
However, some customers supported the move. One commented: 'Genius. What a marketing strategy. Having a bit of fun is what the common Greggs customer wants. Come on England.' Another agreed: 'Excellent banter Greggs.' The stunt comes as England's match against Mexico at the Azteca stadium is set to kick off at 1am, after FIFA decided against moving the match forward due to severe storm threats.
