Golden Wonder has launched two limited-edition sharing snacks for Halloween: Freaky Fangs and Gruesome Grubs. Both products are available in 100g sharing bags.
Product details
Freaky Fangs are fang-shaped, cheese-flavoured snacks, while Gruesome Grubs have a Barbeque flavour. Each pack features Halloween designs with bats, spiders, pumpkins and other spooky touches, designed to stand out on shelf and bring theatre to seasonal displays.
Seasonal opportunity for retailers
Phil Holford, senior brand manager at Golden Wonder (part of Tayto Group), said: “Halloween has become much more than trick or treating. Increasingly, it’s an occasion for families and groups of friends to get together at home – whether that’s for a Halloween party, a scary movie night or simply an excuse to share some treats.
“That creates a great seasonal opportunity for independent retailers, and Freaky Fangs and Gruesome Grubs have been created specifically with those sharing occasions in mind.
“With fun shapes, big flavours and eye-catching Halloween packs, they give shoppers something different for the occasion while giving retailers an easy way to inject some seasonal excitement into their snacking fixture.”
Retail flexibility
The 100g sharing packs give retailers flexibility on pricing and are suited to prominent seasonal displays, Halloween bays and cross-merchandising alongside confectionery, soft drinks and other party-night essentials.
