Golden Wonder is introducing 50p PMP format packs of Oinks and returning favourite Quarterbacks to independent retail. Building on the strength of its PMP range, Golden Wonder is adding two big-flavour favourites to its 50p line-up.
New 50p PMP packs
Oinks Bacon Flavour 50p PMP gives retailers another price point alongside the existing £1 PMP. Quarterbacks Cheeseburger Flavour 50p PMP sees the 27g maize snack return in a 50p PMP format.
Retailer benefits
Phil Holford, senior brand manager at Golden Wonder (part of Tayto Group), said: “PMPs are incredibly important to independent retailers, giving shoppers clear reassurance on value while providing retailers with products and price points that work hard on shelf.
“Golden Wonder is all about delivering big, familiar flavours and great value. Oinks is already a proven favourite and making it available in a 50p PMP format gives retailers another opportunity to tap into that demand. And we know there’s plenty of love for Quarterbacks, so we’re delighted to get this old favourite back on the field.
“With two great-tasting snacks at a highly accessible 50p price point, we’re giving retailers even more opportunity to deliver More Punch per Crunch.”
Availability
Both new 50p PMPs are available now in cash & carry.
