Pet owners can now access a free month of flea treatment through a subscription service designed to simplify pet care during the summer months when flea infestations are most common. The offer from Itch requires only a £2.99 postage fee for the first month, after which ongoing subscriptions start at £8.50 per month with free delivery.
Why Fleas Thrive in Summer
Hot weather creates ideal conditions for fleas to multiply rapidly. According to Itch, just five fleas on an untreated pet can escalate into a massive infestation, generating over a million eggs within weeks. A single female flea can lay up to 50 eggs every day, starting just 24 hours after mating. In warm, humid conditions typical of UK households during summer, the entire flea lifecycle from egg to adult can complete in just a few weeks.
Pet owners are advised to treat both their pets and homes regularly. Monthly flea treatments kill adult fleas and prevent eggs from developing, helping to keep dogs and cats protected from infestation.
How Itch Works
Itch simplifies pet care by asking a few brief questions about the pet and then delivering tailored treatments on a regular basis. The first month is currently available at no charge, with only postage costs of £2.99 to cover. Customers who continue with a subscription pay from £8.50 monthly, with free delivery included, as reported by the Daily Record.
The veterinarian-approved treatment contains fipronil, which kills adult fleas, and (S)-methoprene, which prevents eggs and larvae from developing. It is demonstrated to treat and prevent infestations, and also eliminates ticks. Owners are advised to also treat their homes with a spray, vacuum regularly, and wash pet bedding at 60°C or above to completely eliminate fleas.
Customer Feedback
Itch has garnered thousands of five-star reviews from pet owners. One customer commented: "I have been using this for only a couple of months and I'm very impressed with the results. I have found no fleas on her since using this, unlike some others I have used." Another said: "Takes the Stress out of flea and worm treatment for my dog. I know that he is due for treatment when it lands on the doorstep and I am confident it is the right dosage for his size, lifestyle and weight." A third noted: "Fantastic . . The only product that actually worked."
However, some purchasers were less satisfied. One three-star review observed: "Service and delivery excellent. Unfortunately the treatment did not work on my dog." Another pleased customer revealed: "At first I was sceptical about paying monthly for treatments but it's actually the best way to do it. The medication arrives monthly and I'm sure I would forget if I relied on myself to keep track of things."
Alternative Flea Treatments
There are numerous well-established flea treatment brands available as alternatives to Itch. One popular choice is Advantage, available on Amazon, which uses the same active ingredient as Itch. For pets that cannot tolerate that ingredient, products using imidacloprid are another option, with thousands of five-star reviews. However, these alternatives may require more research to identify the correct product and dosage, while Itch streamlines the process by automatically matching treatments to the pet.
Itch subscriptions are flexible, allowing customers to pause, move, or cancel at any time. The service is designed to ensure pets remain protected year-round without the need to remember monthly treatments.



