Train passengers travelling on selected Lumo services between London Euston and Stirling this Bank Holiday weekend can get a free Domino's pizza delivered directly to their seats.
In what is claimed to be a UK first, Trainline has partnered with Domino's to launch the onboard delivery service on trains running in both directions between Saturday August 29 and Monday August 31.
Targeting Mid-Journey Hunger
The service targets the point where travel 'hanger' hits hardest, with 40% of passengers experiencing hunger within the first hour and hunger peaking between two and three hours into a long journey.
Trainline ambassadors will deliver fresh Domino's pizzas to passengers in their seats when trains make scheduled stops at Preston station, roughly mid-journey between Stirling and London. Passengers can order a pizza in advance of their trip, as long as they are on the train when it travels through Preston.
Partners Comment on the Initiative
Natalie Marques at Trainline said: "At Trainline we want every journey to feel on passengers' terms, including looking forward to what they’re going to eat onboard."
"Food shapes how people enjoy travel, so we're making this busy festival weekend and bank holiday even better by ensuring passengers can satisfy their pizza cravings enroute. When travelling with family and friends, no transport makes sharing a pizza easier than a train."
Ryan Kenton at Domino's said: "Over the years we've heard stories of train travellers trying to time a cheeky pizza delivery with a station platform visit."
"Domino's is known for super-speedy delivery, so we're delighted to partner with Trainline to make these Train Thru dreams come true. Now, passengers can get a piping hot pizza pick-me-up delivered right to their seats, just as the mid-journey hunger pangs start to bite."
Passenger Demand for Onboard Food
The launch comes as research reveals 57% of train travellers are hungry for more food options while travelling. Almost two-thirds (63%) say they'd like to have a hot, fresh takeaway delivered directly to their seat during their journey, with pizza topping the list of train takeaway wishes.
Of those quizzed, more than a third (35%) admitted they've attempted to order a takeaway to their seat, but only a fifth (20%) managed a successful collection. More than half (53%) of travellers say they underestimate their hunger on long trips, only realising too late that they needed more sustenance, leaving more than a third (36%) feeling 'hangry' and irritable.
How to Book
Bookings for the Trainline Train Thru are open now on a first-come, first-served basis. Train travellers can choose between Domino's Original Cheese and Tomato, Pepperoni Passion, Vegi Supreme and Plant-Based Margheri-tastic, with booking open until midnight the day before each journey.
Pizzas will be delivered when the train stops at Preston. Customers don't need to travel the full route, but must pass through Preston on their journey to receive their pizza. For more information, to view which trains this service is available on and book your order, visit www.thetrainlinetrainthru.co.uk.
