A decent foundation provides the base for the rest of our makeup, and since it forms arguably one of the biggest parts of a beauty routine for many, choosing the right formula can make all the difference to a look. With many sought-after foundations now retailing upwards of £30, we've spotted a base that's popular with mature shoppers who say it 'takes years off my face' - and it starts from £16.
The Product That Delivers
The product in question is the Laura Geller New York Balance-n-Brighten Color Correcting Powder Foundation which comes in a variety of shades with prices ranging from £16 to £19.99. The base product has amassed an impressive overall review score of 4.2 out of five stars at Amazon and has been rated over a whopping 68,000 times.
The reason for its popularity appears to be down to the 'light feeling' formula that 'doesn't cake into fine lines.' The product is award-winning and has been handmade in Italy, plus it's made up of pressed powders to help create a natural, demi-matte finish according to its listing on the online marketplace.
Why It Works for Mature Skin
Designed to be buildable without going cakey, it gives creamy coverage that self-adjusts to match the wearer's skin tone. Created for mature skin and uneven complexions, it's suggested that the product is applied with a makeup brush to get the perfect finish.
Elsewhere, those who prefer a liquid base may wish to opt for the £21.95 No7 Restore & Renew Serum Foundation 30ml SPF 30 that boasts a flexible formula that moves in harmony with the user's facial expressions throughout the day, ensuring it doesn’t migrate into fine lines and wrinkles. Those with a little more budget to spare may wish to consider the Armani Luminous Silk Foundation 30ml from LookFantastic. Retailing for £49, it comes at a more premium price point but offers a radiant finish.
What Shoppers Are Saying
Women in their 40s and 50s have praised the product. One said: "Natural coverage easy to apply can make it as dark or as light as you wish. Super product for mature skin." Meanwhile someone else raved: "The OG of mature skin makeup. It's lightweight, makes my skin gleam without glitter, and makes me feel as though my skin is bare. I was complimented by a Drag Queen who told me my skin looked flawless and radiant! I'm 54 and this product is fabulous."
Another buyer in their 50s commented: "This is such a beautiful colour blush on my mature (50's) light olive Mediterranean skin and I highly recommend it! I've also received lots of compliments too! It's not too pink, orange or brown or too bright either. Just looks like a natural glow - with a touch of sparkle. I have the buttercream pink but that's too pink for my skin tone really. It's long lasting and doesn't highlight my fine lines either."
Someone else said they wouldn't wear anything else now they'd discovered the product, writing: "Love this makeup. Perfect for mature skin. Brightens skin, doesn't settle in wrinkles and is easily buildable for more coverage if preferred but feels light and I think it takes years off my face! This is my go to now and I wont wear anything else."
It is worth noting that while one was a fan, they did deduct a star as they felt they occasionally needed extra coverage, commenting: "Good coverage, doesn't clog pores or sit in lines. Sometimes I wear foundation underneath if I want better coverage but normally I wear it in its own." Despite this, another happy customer wrote: "This is perfect for my mature skin! I wear it over a tinted moisturiser and the result is fantastic. It doesn't 'cake' or sit in fine lines and the colour is very natural. I really love it."
Buildable and Versatile
A further reviewer praised the buildable formula, saying: "As someone over 40, I find this foundation is absolutely perfect for my skin. It's incredibly versatile—you can keep it light or layer it up for full coverage without it looking cakey. It covers my pores easily and leaves a beautiful finish. Love it!"
Another dubbed the buy 'the best for mature skin' saying: "Fantastic product, will never return to liquid foundation. This is the best for mature skin, not overpowering, doesn't streak, and lasts all day." One final review reads: "This product is excellent for mature skin because it doesn't cake into facial creases and fine lines. It's really easy to apply and really makes my skin look dewy and feel comfortable. It also lasts really well, I didn't need to touch up the makeup at all during the day. I chose the porcelain, which was perfect for my skin tone. The compact will last for some time making it excellent value for money. I don't think that I'll use another make up now except for this one. What an excellent find."
