Amazon is offering its new Fire TV Stick HD for just £16.99, marking the lowest price ever for the streaming device. The deal is part of the retailer's Prime Day sale, which ends tonight, June 26.
Fire TV Stick HD Features and Discount Details
The 2026 Fire TV Stick HD, launched earlier this spring, normally retails for £39.99. The current discount of £23 represents a 58% saving. The device supports 1080p high-definition streaming, features a slimmer design, and is compatible with Wi-Fi 6 for reduced buffering. It includes a voice remote with Alexa integration and quick-access buttons for popular apps.
Pre-loaded apps include Netflix, Disney+, Apple TV, Prime Video, BBC iPlayer, ITVX, and YouTube, offering both premium and free content. According to Amazon, the slimline design takes up less space when plugged into the back of televisions.
Prime Membership Requirement
To access this deal, shoppers must be Amazon Prime members. Amazon is currently offering a free one-month trial of Prime, allowing customers to join, purchase the discounted Fire TV Stick, and cancel the subscription without charge. A quick check at other retailers such as Argos and Currys shows the Fire TV Stick HD still at full price of £39.99.
Additional Fire TV Stick Deals
Amazon is also offering discounts on other Fire TV Stick models during Prime Day. The Fire TV Stick 4K Select is available for £19.99 (save £30), the Fire TV Stick 4K Plus for £24.99 (save £35), and the Fire TV Stick 4K Max for £37.99 (save £32). These deals are exclusive to Prime members and are valid only until the end of Prime Day.
