Today (June 26) marks the final day of the Amazon Prime Day sale, with the Estée Lauder Double Wear Stay-in-Place Makeup foundation reduced by up to 47%. Usually priced at £39.50, the foundation is now available for as low as £21.05 depending on the shade, making it a last-chance deal for beauty shoppers.
Foundation Features and Benefits
The Estée Lauder Double Wear foundation promises waterproof, weather-proof hold and is ideal for heatwaves, holidays, and humid conditions. The 24-hour wear foundation offers a full-coverage, buildable formula that 'blurs' the look of imperfections. It is praised by those with mature skin, as it 'doesn't settle into fine lines and wrinkles,' according to reviews. The foundation is available in 60 shades.
Shopper Reviews
One five-star reviewer said: 'My skin is definitely in the “mature” category (wink), and many foundations settle into every line and make things look worse instead of better. This one surprised me. It smoothed on easily, didn’t cling to texture, and didn’t create that thick, mask‑like look older people often struggle with. Even after a few hours, it stayed put without sinking into creases and it left my skin feeling hydrated and super soft.'
Another buyer commented: 'The staying power is incredible. I've worn it through full workdays and even hot, humid evenings, and it stayed put with minimal fading. It controls oil without drying out my skin, which is a hard balance to find.' However, they noted: 'The only minor downside is that the bottle doesn't come with a pump!'
A third reviewer added: 'Stays in place all day. This foundation literally stays in place even when sweating!'
Reformulation Concerns
The foundation, first launched in 1997, has recently been reformulated, which not all long-time users have appreciated. One reviewer said: 'Totally different colour to the original. I liked the new finish, but can't wear it due to oxidisation. I wore 1w0 in original formula and new formula oxidised to 1w1. Waste of money. Will have to hope I get a decent tan in summer.'
Alternative Recommendations
For shoppers seeking alternatives, the NARS Natural Radiant Longwear Foundation 30ml has been reduced at LookFantastic from £43.50 to £34.80. This highly-rated formula offers a lightweight feel with medium to full coverage and a 'lit from within' luminosity. The Charlotte Tilbury Airbrush Flawless Foundation, priced at £39, is another full-coverage, long-wearing option that boasts a 'light-as-air' feeling and contains 'powder Blur AIRTech' to smooth, blur, and re-texture the skin.
