Epicurium, the premium snacking wholesaler, has entered the seasonal gifting category for the first time with a 25-strong range offering margins from 41% to 70%. The selection includes bestselling seasonal lines from Tony's Chocolonely, Joe & Seph's, Mr Filbert's, Buttermilk and Mummy Meegz, spanning give-to-share, give-to-gift and advent calendar products.
Range highlights and pricing
The curated selection aims to help retailers offer premium Christmas products that complement existing fixtures. Treat bars include Tony's Chocolonely Milk Chocolate Gingerbread (15x180g, RRP £4.75) and Joe & Seph's Festive Popcorn Slab Salted Caramel with Milk & White Chocolate (14x115g, RRP £8), targeting shoppers seeking seasonal treats to share with friends.
A four-strong range of fudges from Buttermilk in Irish Cream, Mince Pie, Gingerbread and Caramel Sea Salt flavours is aimed at festive sharing (7x100g, RRP £2.99). Gift selections feature Tony's Chocolonely Rainbow Tasting Pack 18x (8x47g, RRP £10.50), Joe & Seph's Very Merry Popcorn Selection Star (5x120g, RRP £8), and two sizes of Mix Box from Buttermilk at RRP £12.99.
Vegan, gluten-free and savoury options
Mummy Meegz crackers in Choccy Balls (6x118g) and M'z Gems varieties (6x192g), RRP £5.75, cater for vegan and gluten-free shoppers while appealing to premium chocolate consumers. Three advent calendars at distinct price points include Mummy Meegz Vegan Chocolate Advent Calendar (6x168g, RRP £5.75), Tony's Chocolonely Countdown Calendar (12x225g, RRP £16.99) and Joe & Seph's Gourmet Popcorn Advent Calendar (5x175g, RRP £30).
In savoury, a six-strong Mr Filbert's Tins selection includes Provençal Style Rosemary Almonds and Indonesian Inspired Salt & Pepper (6x235g, RRP £14.95); Moroccan Style Harissa and Mediterranean Herb Inspired (6x140g, RRP £9.95); A Classic Salt & Pepper (12x70g, RRP £9.95) and Californian Smokehouse Almonds (12x70g, RRP £5.95).
Retailer margins and strategy
Ben McKechnie, managing director at Epicurium, said: "While our year-round focus at Epicurium remains healthier snacking, at Christmas the space for this category naturally shrinks in stores as retailers focus on meeting customer demand for sweets, boxed chocolates and confectionery gifts."
He added: "We challenged our team to create a seasonal gifting range that is distinctively 'Epicurium'. We're offering a curated core of proven strong sellers from premium brand partners that will help retailers drive higher margins."
