A popular wine is now being stocked in Morrisons, the Co-op, and Sainsbury's after huge demand. Echo Falls' Blue Raspberry wine is also available at Asda and Iceland.
Iceland Announcement Sparks Buzz
Iceland Foods announced on TikTok: "Exciting news for shoppers at Iceland Foods! A highly anticipated new beverage has just landed: the Echo Falls Blue Raspberry Fruit Fusion. This vibrant and fruity drink is creating a buzz, with many eager to try the latest offering from Echo Falls. The Echo Falls Blue Raspberry Fruit Fusion promises a delightful taste experience, combining the classic appeal of Echo Falls with the popular flavor of blue raspberry. Whether you're looking for a refreshing drink for a gathering or simply want to treat yourself, this new fusion is sure to be a hit. Availability is subject to stock, so interested customers are encouraged to visit their local Iceland Foods store soon."
Mixed Reactions on Social Media
But some are underwhelmed. One person commented: "Apparently it taste stinking like flat wkd." Another user wrote: "I didnt like it." Some replied: "Tried it tonight that makes two of us lol all hype for nothing f*." A different person added: "Same, over hyped."
Others are more keen. Another TikTok user commented on a video from newfoodsuk_official: "drank 3 bottles on Sunday, my head the next day not so good." A different person posted: "Its nice we love it." It "tastes like a blue slushy", someone else wrote.
Popularity and Availability
The drink proved very popular on social media in March, when the flavour launched in convenience stores, such as Premier, OneStop, and Go Local, The Sun reported. The wine varies in cost - from just £5.27 in Asda to £5.95 in Sainsbury's.
The Grocer was told by Echo Falls that the beverage was designed to "sit confidently across multiple drinking occasions" with its bright electric blue colour making sure it stands out on shelves.
Product Description
The description of the product on the Sainsbury's website reads: "Bursting with bold berry flavour, our Blue Raspberry Fruit Fusion 9.0% blends sweet raspberry notes with a vibrant, tangy twist. Refreshing over ice or enjoyed as a spritz, this striking blue serve brings a fun, fruity twist to the moments you love."
