Decathlon has unveiled its first-ever Sports Middle Aisle across the UK and Ireland, introducing a rotating selection of discounted sports products inspired by the popular discount retail concept. The 'Sports Middle Aisle' could help families stay active for less this summer.
Back to School focus
The new initiative will offer sports equipment and other items at affordable prices, with the first collection focused on Back to School essentials. School shoes, trainers, backpacks and water bottles are among the featured products, with prices locked until August 30.
Unlike other middle aisle promotions that are only available in-store, Decathlon's offers can be accessed across its physical stores, website and mobile app.
Seasonal rotations
According to Decathlon, the Middle Aisle will change throughout the year to reflect seasonal shopping trends. Following the Back to School campaign, future promotions will include deals linked to winter commuting, Black Friday and Christmas.
Among the launch offers are: Decathlon Kids' School Shoes 140 reduced from £14.99 to £9.99; Decathlon Kids' Playventure Yard Shoes reduced from £19.99 to £14.99; Adidas Kids' Advantage Trainers reduced from £25.00 to £18.99; Quechua 0.8L Ecozen Flask reduced from £5.99 to £3.99; and Adidas 27.5L Backpack reduced from £24.99 to £15.99.
Quality and membership
Decathlon says all products included in the promotion are tested to the same quality standards as its wider range, with both Decathlon own-brand and selected third-party products included.
Ross Farrington, commercial director for Decathlon UK & Ireland, said: "We know that keeping kids active shouldn’t come at a premium, especially with the financial pressures families are already facing around Back to School. Our Middle Aisle aims to lower the price of school essentials while maintaining our same high standards for quality and safety."
The Sports Middle Aisle comes in addition to Decathlon's existing pricing initiatives, including its New Lower Price range and seasonal sales. Customers who join the retailer's free membership programme can also collect points on purchases, receive eligible extended warranties and benefit from digital receipts for easier returns.
The inaugural Back to School offers are available now across Decathlon stores in the UK and Ireland, online and through the Decathlon app.
