Coca-Cola has launched a new limited-edition festive flavour, Coca-Cola Holiday Creamy Vanilla. The soft drinks giant said the new flavour encourages everyone to take a moment for themselves amid the bustle of making the season special for others.
Festive packaging and availability
Available in both Original Taste and Zero Sugar, Coca-Cola Holiday Creamy Vanilla comes dressed for the occasion in festive packaging, which features vanilla inspired colours and a soft serve swirl icon.
Coca-Cola Holiday Creamy Vanilla reached shelves nationwide this week. Coca-Cola Original Taste Holiday Creamy Vanilla is available in 330ml cans, 8 x 330ml can multipacks, 500ml PET bottles and 1.75L PET bottles. Coca-Cola Zero Sugar Holiday Creamy Vanilla is available, for a limited time, in 330ml cans, 8 x 330ml can multipacks, 500ml PET bottles and 2L PET bottles.
Retailer guidance
Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners GB, said: “Coca-Cola has a long association with Christmas, so it’s a great moment to give shoppers a new twist on a brand they already know and love.
“Flavour innovation is a great way to create excitement around the cola fixture and encourage shoppers to try something different, and we’re looking forward to seeing how people respond to Holiday Creamy Vanilla when it lands in stores.
“More than half of festive flavour soft drinks missions are unplanned, so visibility will be particularly important. We’d encourage retailers to make the new flavour easy to spot, keep single-serve packs chilled and use larger formats to cater for sharing and get-together occasions in the run-up to and over Christmas.”
Additional offers
Price-marked 500ml and 1.75L bottles will also be available for convenience and wholesale customers. Free POS materials are available via MyCCEP.com for convenience and wholesale customers.
