A charity shopper was left stunned after spotting an Emma Bridgewater mug in a store, and soon realised she had 'hit the jackpot' once she saw the price tag.
The shopper, known as 'The Old Bag' on Instagram, regularly documents her charity shop finds. In a recent video, she shared the moment she understood she had found something special.
Multiple Emma Bridgewater pieces discovered
She first noticed a mug adorned with painted foxgloves, bearing the recognisable Emma Bridgewater logo beneath, priced at just 50p. It was instantly placed in her basket.
Her fortune continued as she discovered another mug in a comparable style, this time with blue cornflowers, followed by a third featuring vibrant wildflowers and a fourth showcasing garden blooms.
She also came across the now-discontinued lovebirds jug from 2023, alongside a second jug bearing the buttercup pattern, both priced at £2 each, plus a small bowl with the oak design and its matching plate for £1.50.
"Saved the best for last: Brand new with tags on," she announced regarding her final discovery, which was a bowl with a coordinating plate displaying the Easter Eggs design. These were available for £4 each.
True value of the haul revealed
Altogether, she parted with £13.75 for the seven pieces, which would have easily exceeded £150 had she purchased them brand new or from an alternative retailer, especially as some items are no longer being produced.
Reflecting on her triumphant charity shop find, she wrote in her post's caption: "It was honestly like a charity shop fever dream. First I spotted an Emma Bridgewater mug for 50p and thought I'd hit the jackpot... Then MORE appeared. And more. AND MORE. Plates, bowls, mugs, jugs... the Emma Bridgewater just kept coming - and the prices were absolutely unbelievable!"
"Safe to say, my basket filled up VERY quickly," she added.
Why Emma Bridgewater products are expensive
Each individual piece is created and hand-decorated by skilled craftsmen in the UK rather than mass-produced abroad, which commands more expensive prices. One of their signature half-pint mugs typically costs around £26-£30.
The products are also crafted using traditional techniques by hand rather than mass production methods, and the brand stands as one of the largest pottery manufacturers operating entirely within the UK, which also ups the costs.
Consequently, it's a sought-after brand among charity shoppers seeking second-hand bargains, as this can substantially reduce the cost.
