Casillero del Diablo has launched the latest instalment of its ‘Wine Legend’ story across UK media. The campaign runs from September through to 31 December and is predicted to reach 14.1 million adults across Netflix, Amazon Prime, Disney+, Sky VOD, ITVX and All4.
Orlando Bloom stars in new ad
The new advertisement stars Hollywood actor Orlando Bloom, known for Lord of the Rings, Pirates of the Caribbean, Troy and other blockbusters. It will also run on ITV, Channel 4 and Sky linear channels between 18 October and 14 November.
Brand milestone
“For Casillero del Diablo, the launch of our new campaign is a fresh milestone in the brand’s history,” said Sebastián Aguirre, global marketing director at Casillero del Diablo. “Orlando Bloom is a figure of international reach, with a substantial career, embodying values deeply aligned with our DNA: sophistication, character, authenticity and a truly global outlook.”
The video follows Bloom’s character as he explains how, over 140 years ago, the legend of the Casillero del Diablo was born.
Leading UK wine brand
Casillero del Diablo is the UK’s leading Chilean wine brand and a Top 3 wine brand by value. Its wines sold over 2.2 million cases in the UK in the last 52 weeks, according to NIQ data.
