Cadbury Crunchie is expanding into Duo formats this autumn, adding a new product to the growing Duos category. The launch follows two recent additions to the category – Cadbury Twirl Xtra and Cadbury Starbar Duo – which are now Cadbury’s No. 1 and No. 2 performing Duo bars.
New Format for On-the-Go Snacking
With the Crunchie single also in growth, Crunchie Duo adds another trusted name to the range. Available to retailers in cases of 32 bars, the new format is designed to tap into consumer demand for convenient treats that suit busy, on-the-go lifestyles.
Phoebe Morris, brand manager at Mondelēz International, said: “We’re seeing a clear shift in consumer behaviour, particularly among shoppers looking for convenient treats that suit busy, on-the-go lifestyles.”
Retailer Opportunity and Availability
“Formats that combine familiarity, great taste and convenience play an increasingly important role in snacking occasions throughout the day,” Morris added.
“Cadbury Crunchie Duo gives retailers another exciting way to meet that demand, bringing the much-loved Crunchie brand into a format designed for modern snacking habits.”
The Cadbury Crunchie Duo launch is designed to drive incremental category growth by providing shoppers with a familiar and accessible treat to pick up on the go. The range will be available from October across the convenience and wholesale channels.
Each pack weighs 52.2g and has an RRP of £1.35.
