Boots has announced what it describes as an 'important step' for shoppers, with the launch of a new retail channel on TikTok Shop beginning Monday, September 28. The pilot will sell a selection of No7 skincare and beauty products, including items from the No7 Pro Artist, Good Intent and Prime Forever ranges. Further Boots brands and products are expected to launch over the coming months.
Live shopping event on launch day
To mark the launch, Boots will host a LIVE shopping event on the app on the same day, allowing customers to purchase No7 products directly. The move follows other major retailers joining TikTok Shop, including M&S, which launched in November 2025, ASOS, which began advertising and selling through the platform in 2024, and Sainsbury's, which launched a TikTok shopping channel last year.
TikTok Shop internal data reports a 55% growth in LIVE shopping sales, and the platform has seen increasing adoption among UK retailers.
Executives comment on the partnership
Paula Bobbett, Chief Digital and Data Officer at Boots, said: "Millions of people are already discovering beauty and skincare products through TikTok and the communities and creators that they trust."
"This launch gives us an exciting new way to be part of this dynamic experience and help more customers to discover new products and shop those they love in a way that feels relevant and seamless to their lives. This is an important step in creating a more connected Boots shopping experience."
Bobbett added: "It brings inspiration and purchase closer together, while giving customers the reassurance that they're buying directly from Boots, who they know and trust."
Emily Caine, Head of Beauty at TikTok Shop, said: "We are delighted to welcome Boots to TikTok Shop. The arrival reflects how discovery commerce is changing the way millions of people find and shop the products they love right in their For You Feed. Beauty is one of TikTok Shop UK's strongest and fastest-growing categories, and welcoming the UK's most iconic high street beauty destination to our platform takes that to a new level."
"We cannot wait to see them embrace new formats like LIVE Shopping to build real-time connections and create entertaining shopping experiences for a whole new generation of customers."
