Arabian-influenced fragrances have emerged as one of the most significant trends in the beauty industry, with consumers increasingly drawn to opulent, enduring scents that appear far more costly than their actual price points. Boots has now unveiled a fresh collection of perfumes at £14.99 each, and customers are already drawing comparisons between one particular fragrance and premium niche scents worth hundreds of pounds.
The star of the range is the Jawhara Oud Velvet Eau de Parfum, which has captivated shoppers with its sophisticated fusion of oud, rose, spices and vanilla. As part of the recently-launched Jawhara collection - meaning 'Jewel' - the Oud Velvet fragrance begins with coriander and saffron before evolving into smoky oud, amber wood and cedarwood, mellowed by velvety vanilla.
The broader Jawhara selection features four additional fragrances, all priced at £14.99 for 100ml bottles. Jawhara Sultan Rose Eau de Parfum presents an elegant interpretation of rose enhanced with peony, saffron and vanilla incense, while Jawhara Golden Nectar Eau de Parfum combines bergamot, tuberose and musk for a more luminous floral composition.
Other Fragrances in the Collection
Those favouring sweeter perfumes might gravitate towards Jawhara Sweet Dates Eau de Parfum, which marries vanilla, raspberry and dates with caramelised amber, whereas Jawhara Amberwood Nomad Eau de Parfum merges cardamom, cedarwood and myrrh to create a richer, more masculine-oriented fragrance that could serve as an ideal Father's Day present.
Available online now and landing in selected Boots stores from early June, the range seeks to deliver the opulence and craftsmanship of Arabian fragrance to a broader market, minus the premium cost. Alternative options include the Kayali Vanilla Musk Mini Duo set priced at £19.20 from Sephora, reports the Mirror.
Shopper Reviews
Regarding the Jawhara Oud Velvet Eau de Parfum, one online reviewer commented: 'First thing I noticed was that this brand is owned by COTY and the nose behind this is Jordi Fernández. Oud Velvet is a phenomenal oud, rose, and spice fragrance for those who love that profile.'
'For under £15, it's an absolute steal. If COTY sends this to some influencers to promote, I can see the price easily tripling. It reminds me a bit of the luxury DNA you find in Dior's private collection line (like Oud Ispahan),' they added.
Another shopper wrote: 'It projects heavily for the first two hours. It's a gorgeous mix of velvety rose, oud, spices, and a trailing incense cloud that gets tons of compliments.'
One individual commented: 'The scent itself is rich, deep, and incredibly sexy. On the skin, it leaves a lingering, expensive sillage. However, be aware that the bottles and caps feel very lightweight. If you can overlook the cap, the perfume itself punches way above its weight class.'
Another review read: 'If you've been scared of oud, buy this. It's warm, velvety, and smells like a £200 boutique perfume.'
A different person wrote: 'This is a very woody, slightly smoky, and warm spicy fragrance. In a funny way, it kind of reminds me of smelling the inside of an old wooden drawer that had spices like clove and cinnamon kept in it. The spices are not too heavy, and the vanilla just sweetens it enough to balance it out perfectly so it's not bitter, but it's not too sweet either. It definitely has a seasonal, almost holiday kind of warmth.'
The Jawhara Oud Velvet Eau de Parfum is currently priced at £14.99 at Boots.
