Shoppers are praising a £9.99 high-street foundation from Boots for its non-streaky, medium coverage and long-lasting finish. The Rimmel Match Perfection Foundation has returned to the spotlight following the beauty brand's new partnership with Chelsea FC Women for the 2026/27 season.
The formula uses Rimmel's Smart-Tone technology, blending pigments designed to replicate genuine skin tones. It is available in 22 shades and, according to Rimmel, suits 99% of UK skin tones. The buildable formula minimises pores while enhancing the skin's natural appearance, and includes aloe vera for up to 24 hours of moisture and SPF 20.
Customer reviews and feedback
The foundation has earned a 4.3-star rating from customers. One user said: "I have scarring on my face and large pores, and this is so lovely on my skin; it applies well, as well as being buildable. This smells great, and the coverage is great too. You can build this to full coverage without the cakey look."
Another customer commented: "It has a good consistency, light but creamy and has a good coverage as well. It felt like a little goes a long way... It lasted for about nine hours without the need to top it up."
Rimmel and Chelsea FC Women partnership
The collaboration will bring beauty and sport together throughout the season, with product sampling and community-driven activations at Chelsea Women home fixtures. Giulia Mazzia, commercial director of Chelsea FC Women, said: "What excites us most about the growth of women's football is the diverse community it continues to build."
The brand will also be visible pitch-side on LED boards at every home game at Stamford Bridge. The Rimmel Match Perfection Foundation is available for under £10 at Boots.
