Mature shoppers are praising a budget-friendly foundation sold at Boots for under £10, calling it a go-to for flawless coverage. The Rimmel Match Perfection Foundation SPF20, priced at £9.99, offers a pore-blurring effect with buildable medium coverage, making it suitable for everyday wear.
Foundation features and partnership
Designed to blend seamlessly with the skin, the product uses Smart-Tone Technology, which combines pigments to mimic real skin tones for an accurate shade and undertone match. Infused with aloe vera for long-lasting hydration, the foundation is available in 22 shades.
Rimmel is also in a season-long partnership with Chelsea Football Club Women, bringing the Match Perfection Foundation to Stamford Bridge Stadium. Throughout the 2026/27 season, the collaboration will include experiences for football fans, aiming to bring supporters closer to the game while supporting the growth of women's football.
Shopper reviews and alternatives
Online reviews from mature shoppers have been positive. One Superdrug reviewer said: "Great product. Blends in the skin like a dream. I brought it because l thought it was BB cream ha ha! Next time glasses on." They added: "To my surprise though it was easy to blend, the match perfect. Not heavy or cake like (you know the look) when it dries on ones face it flakes. Flawless, perfect match. Redness gone on my mature skin."
Another commented: "One of my 'go to' foundations for flawless coverage. This foundation rivals some of best high end foundations at a price no more than a Starbucks coffee. I highly recommend for mature skin."
At Boots, one person hailed it 'the best foundation ever', writing: "Used this foundation for 15 years, love the latest formula, please don't change this again, some things are better left as they are." They added: "I love the fact I can change colour in summer and winter to match my skin, never breaks me out and never sinks into wrinkles, fine lines or pores. Great coverage, not too heavy, just the right amount of dewy and never dries my skin."
One user mentioned a shade issue: "I got the porcelain and it is way too dark. Porcelain should be a lot lighter than this." Despite this, another user said: "Love it. I've been using this product for years and can't ever imagine changing ."
A final person wrote: "Perfect. Really good coverage and match was spot on, can't tell there's any make up on. Feels light, doesn't weigh you down. Blends in well with lots of shades to choose from."
For those seeking other budget options, The Ordinary's Serum Foundation 30ml costs £6.40 and offers a light-feeling base with a natural finish. A higher-end alternative is the Giorgio Armani Luminous Silk Foundation, currently £39 down from £49 at LookFantastic, featuring a brightening buildable medium coverage with a skin-like finish.
