The Rimmel Match Perfection Foundation, priced at £9.99 at Boots, is being praised by shoppers for lasting around nine hours without needing a top-up while providing "great coverage." The budget-friendly foundation has earned a 4.3-star rating from customers, with many highlighting its buildable, non-streaky formula.
Smart-Tone Technology and Skincare Benefits
The foundation uses Rimmel's Smart-Tone technology, combining pigments designed to replicate real skin tones to achieve a matching shade and undertone. It is available in 22 shades and, according to Rimmel, is compatible with 99 per cent of UK skin tones. The buildable, medium-coverage formula helps minimise the appearance of pores while enhancing the skin's natural look.
The product also includes skincare benefits, with aloe vera delivering up to 24 hours of moisture and hydration, alongside SPF 20 protection. Originally launched in 2010 and refined several times since, the foundation has returned to the spotlight following Rimmel's new partnership with Chelsea FC Women for the 2026/27 season.
Customer Reviews Highlight Long-Lasting Coverage
One customer shared: "I have scarring on my face and large pores, and this is so lovely on my skin; it applies well, as well as being buildable. This smells great, and the coverage is great too. You can build this to full coverage without the cakey look. The weight is great too; it is a glass bottle, which I prefer, and the SPF is a bonus."
A second reviewer noted: "It has a good consistency, light but creamy and has a good coverage as well. It felt like a little goes a long way, but I don't like applying too much foundation in general. I felt it matched my skin tone and that it didn't cling to my dry skin patches to make them super obvious. It lasted for about nine hours without the need to top it up."
Another shopper commented: "Absolutely love this foundation! I wanted to give it time to write this review to see how it really sits on my skin during hormonal changes, and I think I've found my go-to foundation now. Non-matte finish but doesn't leave me looking oily. Lightweight but good coverage! Really happy with this foundation."
Partnership with Chelsea FC Women
The collaboration aims to bring together beauty and sport throughout the campaign, with football supporters able to enjoy community-led activations and product sampling at Chelsea Women home fixtures. Giulia Mazzia, commercial director of Chelsea FC Women, said: "What excites us most about the growth of women's football is the diverse community it continues to build. Both beauty and sport are spaces for connection, confidence and self-expression. Through Rimmel's partnership with CFCW, we're celebrating the individuality that makes every fan, player and beauty lover unique, while creating experiences that bring those communities together."
The Rimmel Match Perfection Foundation is available to purchase at Boots for £9.99.
