Boden has slashed the price of its Aria Collared Jersey Dress from £79 to £39.50 as part of its massive summer sale, offering up to 60% off more than 2,500 womenswear pieces. The dress, available in sizes four to 16 in petite and tall lengths, has been praised by shoppers for its flattering fit on curvier figures.
Design and Features
Crafted from pure cotton jersey, the dress features a classic navy and ivory stripe pattern, a smart collared V-neckline, and a flattering fit-and-flare silhouette. It includes handy side seam pockets and a universally flattering midi hemline that hits at the mid-calf, creating an elongating effect.
The higher waistline is particularly ideal for women with curvier figures, as it skims over the tummy area without clinging. The dress can be dressed up or down, paired with trainers, sandals, flats, wedges, or heels.
Shopper Reviews
The Aria Collared Jersey Dress boasts a four-star rating out of five based on 186 reviews. One satisfied shopper said: 'I love this dress and have it in three colours. Sounds like overkill but when you get compliments, go with it. Size is just right and being a curvy girl the higher waistline covers many sins.'
Another wrote: 'This gorgeous blue dress was perfect for an informal country wedding, dressed up with earrings and a short jacket.' A third added: 'Obsessed. I have already worn this several times. It is so easy to throw on and really flattering, especially around the tummy. Hoping to get this in the pink too.'
However, not all reviews were positive. One shopper gave a one-star review, stating: 'I didn't like the material, the fit or the colour of this dress. It was not as I expected at all. Sorry, nothing good to say about it.' Another three-star review said: 'I ended up returning this. I am size 18 and the dress was not flattering due to the sheer volume in the skirt. Colour and fabric were lovely. Had the skirt less material I would have kept and worn it to death.'
Alternatives from Other Brands
White Stuff is offering 30% off its Rua Jersey Collared Midi Dress in blue, now costing £39 instead of £55. Next's Blue Jersey Twist T-Shirt Summer Dress is available for £24, featuring a twist detail at the waist and a side split for ease of movement.
Despite mixed reviews, many shoppers find the Boden dress a versatile wardrobe staple. One five-star review reads: 'This is a great everyday dress. I really like the collar and neckline, and the longer short sleeves. It hangs really nicely over a curvier figure. The blue is a beautiful colour.'
