Black Friday 2026 takes place on Friday 27 November, with Cyber Monday following on Monday 30 November. The annual shopping event, which falls on the Friday after Thanksgiving in the United States, has already seen retailers including Boots, Dyson, Ao and Argos launch their promotions a month early.
The sale is presented as the best chance to save on Christmas shopping, stock up on favourites for the new year, or make a major purchase. As a shopping editor who has covered Black Friday for six years, I will be handpicking the best deals throughout the event, spanning Ninja air fryers, Ring doorbells, Medicube skincare, Coach bags, Dyson hair tools, Simba mattresses and Shark vacuums.
What to Expect from Black Friday 2026
Black Friday has long been a major date in the retail calendar, but the post-pandemic boom of online shopping has replaced queues on Oxford Street with browsing from home. Faced with thousands of online offers from countless retailers, shoppers can find the event overwhelming, which is where this guide comes in.
Many retailers now launch their promotions weeks in advance, a period often called Black November. This extended shopping period allows consumers to compare prices and spread out their purchases rather than rushing on a single day. In the UK, major retailers such as Amazon, Currys, John Lewis and Argos regularly participate, with discounts covering televisions, smartphones, laptops, kitchen appliances, clothing and beauty products. The discounts continue through the weekend and into Cyber Monday, often getting bigger and better.
What Is Black Friday?
Black Friday is an annual shopping event during which retailers offer discounts across a wide variety of products, clearing stock ahead of the new year. Originating in the US, it has expanded internationally and is now a global event. The name is commonly associated with the period when retailers aim to move from operating at a loss to making a profit, traditionally described as moving from the red into the black in accounting terms.
It is considered the best time of the year to invest in expensive items at their lowest-ever prices, prepare for Christmas and find gifts without paying full price. Popular categories include big-ticket tech, gaming devices, premium home appliances, designer fashion, toys and beauty products. However, not every discount represents a genuine saving. Comparing prices across retailers and checking a product's previous selling price can help shoppers distinguish worthwhile bargains from year-round promotions. Planning purchases also reduces the risk of overspending on products they do not really need.
Early Black Friday Deals Already Live
For 2026, plenty of brands have jumped the gun with their Black Friday events. Boots, Superdrug and Lookfantastic have kicked off their beauty savings, while Argos, Ao and Currys have launched Black Friday savings across appliances and technology. Elsewhere, Very and Asda have debuted discounts across clothing, appliances, home and more. Dyson is the latest to kick off its Black Friday sale with deals across vacuums, hair tools and more.
Selected early deals include the Sage barista express bean-to-cup coffee machine at John Lewis, reduced by £130 to £499, and the Ninja Crispi Pro-7 glass air fryer at £249, down from £284. In beauty, the Dyson Airwrap i.d styler has an £80 price cut to £399, and Prada's Paradoxe Eau de Parfum is 20 per cent off at £60. Fashion deals include Calvin Klein Men's 3 Pack Trunks at £30, down from £42, and an M&S Faux Fur Zebra Print Short Jacket at £48, reduced by £15. Tech offers include the Oura Ring 4 at £244, down from £349, and the Apple iPad 11 (2026) at £409, saving £20. Toy deals include a Tonies Toniebox build your own bundle at £184, down from £229, and the LEGO Speed Champions Ferrari at £15, down from £22.
