Amazon has confirmed that Prime Day 2026 will run from 23 to 26 June, offering four days of discounts on a wide range of products. The event is exclusive to Prime subscribers, with a 30-day free trial available for new members.
While the full list of deals has not been revealed, previous Prime Day events have featured strong savings on brands such as Dyson, Shark, Xbox, Ninja, and Oral-B. Shoppers can expect discounts on tech, home appliances, beauty products, and more.
Amazon has teased deals on "top brands, trending products, and items exclusive to Amazon." Based on past sales, reductions are anticipated on items like Ghd straighteners, Apple headphones, Oura rings, and robot vacuums. Amazon's own devices, including Kindle ereaders and Echo Dot speakers, are also likely to be discounted.
Prime Day is held twice a year, with the summer event now confirmed for late June. A second sale, Prime Big Deal Days, typically takes place in October to kick-start Christmas shopping.
