Amazon has announced its third sale of the year: Prime Big Deals Day 2026. The annual autumn event begins on 6th October and lasts 48 hours, concluding at midnight on 7th October. Only Prime members can access the exclusive deals across more than 35 categories.
Shopping editor Daisy Lester, who has covered Amazon sales for six years, says the event is second only to Black Friday for covetable offers. Shoppers can expect generous savings on the Dyson Airwrap, money off Apple’s AirPods, and rare deals on Kindle e-readers. Previous sales have delivered strong savings on brands such as Oura and Sony, along with discounts on Amazon’s own products, Ring video doorbells, dehumidifiers and mascaras.
Best early deals at a glance
Early discounts include the Amazon Kindle newest gen reduced from £134.99 to £94, the Dyson Airwrap i.d hair styler down from £479 to £399, the Ring Video Doorbell Plus at £59 (was £129.99), and the Oura Ring 4 at £244 (was £499).
Big-ticket products such as the Dyson Airwrap, Apple AirPods, Oura Ring and Ninja air fryers are expected to feature, along with beauty favourites including CeraVe, Color Wow and Garnier, appliances from Shark and Philips, and toys from Lego and Tonies.
Notable early discounts
The Dyson Airwrap i.d has received a rare £80 price cut, now at £399. The AI-powered hair tool works with a Bluetooth app to adjust heat and airflow. The newest gen Kindle is reduced by 30 per cent to £94, boasting a glare-free display, fast page turns and a compact size.
The Oura Ring 4 has been heavily discounted ahead of the Oura Ring 5 launch. A Standard Shopping review noted: “Of all the wearable tech I’ve tried this year, the Oura Ring is the one I’ve found most useful—and the only one I’ve continued to wear. It tracks my immune function, resilience to stress, and, most importantly, reminds me when it’s time to prioritise sleep.”
Other deals include the Ninja Foodi dual zone digital air fryer at £164 (was £199), the Ring Video Doorbell Plus at £59, the Garmin Venu 3 smartwatch at £264.99 (was £379.99), and Lego Speed Champions Ferrari at £15 (was £22).
More savings to consider
Whispering Angel rosé is on sale at £20 (was £22), with the quote: “Whispering Angel turned me into a barking dog. It did not make me whisper.” The Ninja Creami ice cream maker is reduced from £249 to £169, and the Lego Technic Porsche race car toy is at £114.99 (was £149.99).
The Nespresso Creatista coffee machine is down from £499 to £384, the Shark PowerPro cordless vacuum from £269 to £219, and the Amazon Fire TV Stick Max from £99 to £69. The Amazon Echo Dot (newest gen) is at £54 (was £79), the De’Longhi La Specialista Arte Barista espresso machine at £385 (was £529.99), and Medicube salmon DNA PDRN pink collagen jelly gel masks at £9.39 (was £16). St.Tropez self tan express mousse is reduced from £33 to £16.
As the sale progresses, further deals have emerged, including the Oura Ring 4 at its lowest ever price of £199, AirPods 4 at £79 (was £119), and the Nespresso Vertuo Next capsule coffee machine at £59 (was £148.99). The Ring Video Doorbell is available at £39.99 (was £79.99), and Whispering Angel rosé has dropped to £15. Medicube masks are now at £8.55.
