Asda has reduced the price of unleaded and diesel by an average of 4p per litre at all its main supermarket forecourts nationwide, responding to oil prices falling to their lowest level since August. The cut applies to every petrol filling station attached to the supermarket's large superstores and took effect at 5pm on Thursday.
Price cap and savings for drivers
Under the new pricing structure, drivers will pay no more than 159.7p per litre for unleaded and 189.7p per litre for diesel. Asda said motorists filling a typical 55-litre family car will save an average of £2.20 per tank.
Oil prices dropped noticeably following the US midterm elections last week and have remained below $100 per barrel for over a week. This could increase the likelihood of further fuel price falls, offering relief after sharp rises in pump prices following US and Israeli strikes on Iran at the end of February.
Christmas focus and customer value
The supermarket said the reduction aims to ease financial pressure on households relying on their vehicles for daily commutes, the school run, and travelling to see friends and family in the run-up to Christmas. Asda also noted that the fuel cut follows it being named the cheapest supermarket for branded groceries by Which?.
David Potts, CEO at Asda, said: "When we get the fundamentals right, customers notice. Earlier this week, I set out a renewed focus on making the shopping trip better for our customers, and that means getting it right at the pumps too."
He added: "With Christmas upon us, 4p off every litre helps families where they're feeling it most, alongside the value we are offering across our food and clothing range online and in store."
