Merlin has launched its Annual Pass Black Friday Sale, offering unlimited access to attractions including Alton Towers, LEGOLAND, Cadbury World, and the London Eye for as little as £99. The sale runs until December 6, with savings of up to £70 on yearly passes.
Pass Tiers and Pricing
The Essential Pass is available for £99 instead of £149, providing up to 325 days' entry to over 20 of Merlin's attractions alongside 10% off Fastrack. The Gold Pass is priced at £169 instead of £239, offering 364 days of access, free parking, 50% off friends & family tickets, 20% off shopping and dining, and up to 15% off short breaks.
For the top tier, the Platinum pass is reduced from £299 to £229. It includes the Gold tier benefits plus four free Bring Friend tickets, a free one-shot Fastrack per visit, a £100 Short Breaks voucher, and more.
Seasonal Events and Alternatives
Passholders will have access to seasonal events across Merlin's properties throughout 2027, including Alton Towers' Halloween Scarefest, Christmas events, and special breaks during half-term school holidays.
For those exploring other options, Wowcher's Theme Park Breaks currently offers tickets to Hoo Zoo and Dinosaur World from £10. A National Trust Family Membership from £109.20 per year includes access to over 500 locations, from historic properties and gardens to coastal areas and rural landscapes.
Visitor Feedback
Visitors have praised Alton Towers, with one traveller writing: "We had a great trip. We got a few fast passes for CBeebies Land, which were well priced, but there was so much to do you don't have to get the fast passes."
Another added: "Really surprised how great it was. Clean location, friendly staff. Will definitely be going back next year." A third said: "Had an absolutely amazing weekend at Alton Towers. We had booked to stay at the Alton Towers resort in a family room. Got a call when we arrived, offering us a complimentary upgrade to a treehouse with a few fast passes for the park."
Some visitors noted drawbacks, with one writing: "Came recently and was good fun! Pricey, but the rides were all ok and good. Went out of season so shorter queue times." Another added: "Great theme park with amazing rides. Wait time isn't great, but that's expected I guess. I will definitely be returning."
