Asda has surprised shoppers by rolling out Christmas-themed Haribo sweets in July, marking an unusually early start to the festive season. The supermarket giant is now stocking a variety of seasonal treats, including Haribo’s Starmix Christmas Edition and Tangfastics Holiday Special, months ahead of schedule.
The move reflects a growing trend among retailers to introduce holiday products earlier each year, capitalising on consumer enthusiasm for seasonal favourites. Asda’s decision to launch festive Haribo in summer has sparked mixed reactions, with some customers delighted by the early cheer while others question the timing.
Why Are Festive Products Arriving Earlier?
Supermarkets have been gradually extending the Christmas shopping window, with seasonal items appearing on shelves as early as September in recent years. However, July marks a new record for festive confectionery.
Industry experts suggest that early launches help retailers:
- Spread out seasonal sales
- Reduce last-minute shopping rushes
- Test new products ahead of peak demand
Customer Reactions
Social media has been buzzing with comments from shoppers. Some have welcomed the early arrival, calling it a "fun surprise," while others argue it dilutes the magic of Christmas. One Twitter user joked: "Next they’ll be selling Easter eggs in December!"
Asda has defended the early launch, stating that customer demand for festive treats begins long before December. A spokesperson said: "We know our customers love to get into the Christmas spirit early, and these Haribo products are perfect for sharing at summer gatherings or stocking up for later."
What’s in the Festive Range?
The Christmas Haribo selection includes:
- Starmix Christmas Edition (featuring festive-shaped sweets)
- Tangfastics Holiday Special (with seasonal flavours)
- Giant Straws in red and green packaging
The products are available in most Asda stores and online, with prices starting at £1 for single bags.
