Asda launches 50% off toy sale ahead of Christmas
Asda launches 50% off toy sale ahead of Christmas

Asda has brought back its Big Toy and Wooden Toy Rollback events, offering shoppers discounts on various toys with savings of more than 50% in some cases. The promotion launched today (Monday, September 7) and runs until Tuesday, September 29.

Discounted items include Barbie and Hot Wheels

The Big Toy event includes price cuts on products from major brands, including Hot Wheels and Barbie. Among the discounted items is a Barbie Doll and Playhouse Set, whose price has dropped from £30 to £15. The Duckalooz Multipack is available at £12.50, down from the normal £25.37 price point. The George Hapello Beany Bunch plush stuffed toy is available from £6.50, usually £13.96.

Why retailers launch toy sales before Christmas

Major retailers often launch toy sales in the lead-up to Christmas, offering benefits such as the opportunity to clear excess stock. But they are also good for families, enabling them to spread the costs of the Christmas festivities over a longer period and not leave themselves short financially when Christmas comes around.

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Other supermarkets expected to follow

Only Asda has officially confirmed its toy sale so far, though further sales across its high street competitors are expected across the coming weeks. Tesco is expected to be the next big name to launch one, beginning its toy sale midway through this month. Morrisons is expected to start one on October 5, The Sun reports. Sainsbury's and Aldi are also expected to launch theirs that month.

Asda Baby Event also launched

Asda also launched its Baby Event today, which runs over the same period and features savings on more than 740 baby products across Asda and George, with discounts available in stores nationwide and online. The discounts are available in stores across the UK as well as online.

An Asda spokesperson said: "We know affordability remains a top priority for parents, particularly during busy periods of change such as welcoming a new baby, starting nursery or getting back into routine after the summer. That's why we're delighted to be bringing back our Baby Event, offering savings across hundreds of products, including brilliant prices on over 50 items from our popular Little Angels range. Combined with great offers from George at Asda and our Toy Rollback event, we're making it even easier for families to find everything they need under one roof, all at outstanding value."

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