Asda is expanding its on-demand food delivery service by extending its partnership with Deliveroo, allowing football fans to order on the app until 11 pm when different matches are on at certain times. More than 300 stores will be added to the platform, giving UK customers faster access to great value Asda products.
Expansion Details
This latest rollout brings the total number of Asda stores offering Deliveroo’s rapid delivery service to over 850. With so many people across the UK deciding where to watch the match, and with food and snack options, Asda decided to make it easier to enjoy big moments from the comfort of your home without any disruption.
Extended Hours for Football Fans
Asda has recognised that many matches start from 11pm and run past midnight. They wanted to help fans enjoy the games by extending their delivery hours, hoping customers would order Asda groceries, drinks and essentials as late as 11pm and midnight via Deliveroo.
Quotes from Executives
Barney Burgess, vice president for Online Grocery at Asda, said: "Our ability to offer customers a broad and ever‑growing range of services is a real strength for Asda, and expanding our partnership with Deliveroo builds on that. We’re focused on making shopping as convenient as possible, and by bringing Deliveroo to even more stores, customers can enjoy great Asda products and value delivered to their doorstep."
Suzy McClintock, VP consumer at Deliveroo said: "Our expansion with Asda is a significant milestone in our continued mission to offer unmatched selection and great value groceries, delivered directly to your door. Now covering more than 850 stores and an increased range of over 10,000 products, we are bringing the ultimate convenience to more households across the UK."
Key Fixtures
With key fixtures including England’s upcoming 9pm fixture and Scotland’s 11pm kick-off, Asda customers can conveniently order on Deliveroo and stock up on everything from match-night food and drinks to next-day essentials – all delivered direct to their door.
