Asda's 2026 Christmas range is all about abundance, according to a first look at the supermarket's festive offerings. The range focuses on classic, traditional Christmas flavours presented in ways that invite shoppers to indulge, with an emphasis on high-quantity essentials for Christmas gatherings.
Main event: classic flavours with a little extra
Asda's centrepieces aim to balance tradition with a touch of adventure. The Exceptional Steak & Ale Pie with Bone Marrow Jus features all-butter pastry and eight-hour-slow-cooked British beef with caramelised onions, mushrooms, and Joules Pale Ale. For those avoiding meat, the Exceptional Roasted Butternut, Cranberry & Chestnut Jewelled Wreath offers an alternative, while the Stuffed Cornfed Chicken with a Black Garlic Glaze provides a rich-flavoured option for those who don't want turkey.
For a traditional centrepiece, the Exceptional Heritage Breed Norfolk Slate Turkey Crown with Maple and Mustard Glaze delivers familiar turkey flavour with an added dash of maple and mustard.
Desserts: classic, rich flavours
Desserts include the Yum Yum Tower, a kit with fluffy yum yum bites, chocolate dipping sauce and festive decorations for building a "festive masterpiece." Other sweet options include the Exceptional Mirror Glaze Cheesecake with chocolate on a chocolate biscuit base, topped with chocolate glaze and salted caramel sauce, and the Exceptional Black Forest Yule Log.
Party food and gifting treats
Party food highlights include the Exceptional Ultimate Cheese Selection, Exceptional Charcuterie Platter, Exceptional Smoked Salmon and Hollandaise Crumpets, and Exceptional Duck Gyoza with Sour Cherry Hoisin Dip. Also featured are Black Tiger Prawn Toasties with Soy & Lime Dip, Beef Birria Empanadas with Birria Gravy, and Marry Me Chicken Vol-au-Vents.
Gifting options include the Exceptional Milk Chocolate Florentines, Exceptional Hot Chocolate Flake Tins, and Exceptional Marc De Champagne Truffles.
Why Asda?
Asda positions itself as the go-to British supermarket for high-quantity essentials, offering familiar flavours with new opportunities to try them. While other supermarkets like M&S focus on inventive flavour combinations and Sainsbury's offers a luxury restaurant-at-home vibe, Asda aims to help people experience Christmas classics in exciting ways.
