Shoppers across the UK are rushing to snap up standout bargains in a major winter sale launched by lingerie and lifestyle brand Ann Summers. The promotion, which offers discounts of up to 30% on selected styles, includes highly-rated underwear, loungewear, and accessories, with one particular bra generating significant buzz for its comfort and value.
Top Picks: The Lovers Lace Lounge Bra
One of the standout deals capturing attention is the Lovers Lace Lounge Bra, now priced at just £14, reduced from its original £20. The piece is described as a padded plunge design, crafted from a delicate blend of lace and sheer mesh with supportive underwired cups and flattering over-bust strapping.
Available in a striking cobalt blue, it has garnered glowing reviews from customers. One shopper noted it is 'so comfortable' and effectively 'keeps breasts lifted and plump', while another simply stated: "It fits perfectly and is very comfy." The matching knickers, available in thong or Brazilian styles, are also discounted to £7.70, down from £11.
Festive Styles and Alternative Options
For those seeking a more seasonal look, Ann Summers' Incensing Non-Padded Balcony Bra offers a festive alternative. Priced at £19.20 (reduced from £24), this statement piece comes in a sultry red with gold-toned hardware and provocative lace detailing. The coordinating suspender belt and knickers are also on sale for £14.40 and £8.80 respectively.
Shoppers have rated this set highly too, with one commenting on it being 'comfortable and attractive', though another mentioned a less-than-ideal delivery experience. For a similar aesthetic from another brand, Bluebella offers a comparable cherry red embroidered bra, though at a higher price point of £49.
Beyond Lingerie: Loungewear and Pyjama Deals
The winter savings don't end with underwear. Ann Summers has also discounted selected nightwear and loungewear, including a popular Satin PJ Set now available for £24.50, down from £35. The two-piece set, featuring a short-sleeved shirt and elasticated waist shorts, is made from an animal jacquard satin material with contrasting piping.
Reviews for the pyjamas are overwhelmingly positive, with one customer praising the 'nice fit' and lovely feel, while another noted they were 'true to size' and offered a sexier alternative to standard lounge wear. The brand's sale launched quietly, offering the perfect opportunity for consumers to treat themselves or find a special gift during the festive season.
With many items likely to sell out quickly, fans of the brand are advised to browse the offers promptly to secure their size in these coveted pieces.
