Amazon Prime Day 2026 is set to begin on June 23 and run through June 26, earlier than its usual July slot. Based on data from last year's event, shoppers can expect strong discounts on wearable tech, kitchen gadgets, Amazon devices, beauty products, TVs, and heatwave essentials.
Smartwatches and Fitness Trackers Lead Sales
Wearable tech dominated last year's Prime Day, with the TRAUSI Smart Watch selling over 4,000 units at a reduced price of £20.99 (down from £129.99). The Samsung Galaxy Fit3 also proved popular, with 1,753 units shipped at £41 (down from £59). These devices offer health tracking, sleep monitoring, and fitness features. The Oura Ring 4 is currently discounted to £399.99 (from £499.99), suggesting continued interest in health wearables.
Kitchen Gadgets Surprise
Air fryers may have dominated previous years, but last year the Morphy Richards microwave toastie maker saw over 770 purchases at £19 (down from £34.99). Though that model is now out of stock, a similar Microwave Toastie Sandwich Maker is currently £15.99. One shopper commented: "Makes a perfect toastie! It's so easy to clean... Works just fine with gluten-free bread." Another noted: "Really good. Toasts well and browns, but needed to microwave for longer than recommended." Expect discounts on air fryer accessories and quick-meal gadgets.
Amazon Devices Perform Strongly
Amazon's own tech products were top sellers. The Amazon Fire TV Stick 4K sold over 580 units at £25.99 (down from £59.99), and is currently £24.99. The Echo Pop speaker shifted over 200 units at £19.99 (down from £44.99). Shoppers can expect substantial discounts on Fire TV Sticks, Echo speakers, and Ring doorbells.
Beauty Buys and Heatwave Essentials
Beauty deals included the Remington Shine Therapy Straighteners (over 500 units sold at £24.99, down from £79.99). The Weleda Skin Food Light was reduced from £12 to £7.66. For heatwave preparation, the Ninja Thirsti water bottle sold at £21.99 (down from £34.99), and the Shark FlexBreeze HydroGo Cordless Fan was £99 (down from £129.99). These items are expected to be popular again.
TVs and Big-Ticket Items
The LG 32LQ63806LC 32-inch Smart TV was a hit at £189 (down from £349), though it is 1080p, not 4K. The Bush 55 Inch 55UT24SB Smart 4K UHD TV offers a higher resolution option. Prime Day remains a good time for TV purchases.
Prime Day deals require an Amazon Prime membership. Shoppers are advised to check price history on sites like CamelCamelCamel to ensure genuine discounts.
