Amazon has officially confirmed the return of Prime Day 2026, and bargain hunters won't have to wait long. The retail giant's biggest summer shopping event arrives earlier than many expected, offering four days of discounts across categories including Dyson vacuums, Samsung tech, beauty products, fashion, and homeware.
When is Amazon Prime Day 2026?
Amazon Prime Day 2026 will run from June 23 to June 26. During this four-day event, Prime members gain access to hundreds of thousands of exclusive deals across clothing, beauty, kitchen, home, and electronics. Amazon also confirmed that members can save 40% or more through daily themed Epic Prime Deals.
Brands expected to feature include Samsung, Dyson, Oura, Levi's, Lily's Kitchen, and OATLY, along with discounts on groceries, household essentials, movies, and TV.
Jamil Ghani, Amazon's Vice President of Prime, stated: "Prime Day is one of the biggest moments of the year for members, whether they're looking for deals on the latest electronics or saving on fresh groceries and household essentials. The value of Prime keeps growing, and this year is no exception."
How to Shop Amazon Prime Day
To access Prime Day discounts, shoppers need an Amazon Prime membership. Prime costs £8.99 per month or £95 annually, with eligible shoppers able to sign up for a free trial. Membership includes free delivery, access to Prime Video, and exclusive Prime Day pricing.
This year, Amazon introduces personalised deal recommendations to help shoppers find discounts faster. Customers will see tailored suggestions such as 'Recommended Deals For You', 'Deals Related To Your Lists', and 'Deals Related To Items In Your Basket'.
Alongside product discounts, Prime members can enjoy perks including up to 50% off movies and TV purchases, three months of Audible for free, and four months of Amazon Music Unlimited for eligible customers.
Best Early Amazon Prime Day Deals
Although the main event is still weeks away, Amazon has already launched early offers. Beauty fans can save on brands including CeraVe, La Roche-Posay, Aveeno, Color Wow, and Maybelline. Shoppers looking to refresh bathroom cabinets can find discounts on Oral-B, Philips, and Remington products.
Fashion deals include up to 30% off selected travel essentials and Amazon-owned brands, while everyday essentials from Garnier, L'Oréal Paris, and Regaine are reduced by up to 35%.
Entertainment lovers can take advantage of strong offers, with Prime members able to claim three months of Audible at no extra cost and enjoy discounts on Prime Video purchases. Amazon also confirmed that popular Prime Day deals will come from brands including Dyson, Shark, Ninja, Samsung, Sony, LEGO, Skechers, and Garmin.
Notable Early Deals
- PlayStation DualSense Wireless Controller – was £64.99, now £44.99. Save £20 on an extra PS5 controller for multiplayer gaming.
- Ninja SLUSHi Frozen Drinks Maker – was £299.99, now £199. Over £100 off, perfect for slushes, frozen cocktails, frappés, milkshakes, and frozen juices.
- Livento Cordless Strimmer – was £103.99, now £54.99. Battery-powered, high-speed motor, up to two hours run time.
Alternative Sales Happening Right Now
Elsewhere, Boots has launched summer promotions across beauty, fragrance, and electricals, with discounts on Clinique, No7, and Oral-B. Marks & Spencer is running offers on fashion, homeware, and furniture, including summer dresses, sandals, bedding, and garden furniture.
Debenhams offers regular discounts on designer fragrances, beauty products, and homeware. Shoppers can also find ongoing deals at Dunelm, Argos, Very, and Currys as retailers compete ahead of Prime Day.
