Amazon Prime Day 2026 is nearly here, arriving much earlier than some shoppers may have expected. Bargain hunters are set to see four days of discounts across tech, beauty, fashion, homeware and more.
When is Amazon Prime Day 2026?
Amazon Prime Day 2026 will run from June 23 to June 26. Amazon has confirmed that members will be able to save 40% and more through a number of different categories. Brands expected to feature in this year's sale include Skechers, Ninja, Samsung, Dyson, Oura, Levi's, Lily's Kitchen and more.
Amazon's vice president of Prime, Jamil Ghani, said: "Prime Day is one of the biggest moments of the year for members, whether they're looking for deals on the latest electronics or saving on fresh groceries and household essentials, the value of Prime keeps growing, and this year is no exception."
How to shop on Amazon Prime Day
To access the Prime Day discounts, shoppers will need an Amazon Prime membership. Prime currently costs £8.99 per month or £95 annually, although eligible shoppers can sign up for a free trial. Membership includes benefits such as free delivery, access to Prime Video and exclusive Prime Day pricing. This year, Amazon is also introducing personalised deal recommendations to help shoppers find discounts faster. Customers will be shown tailored suggestions, including "Recommended Deals For You", "Deals Related To Your Lists" and "Deals Related To Items In Your Basket".
Best Early Amazon Prime Day Deals we've spotted:
- Apple Watch Series 11 GPS - was £369, now £299. The Apple Watch Series 11 GPS is Apple's mainline smartwatch, featuring an ultra-thin design, 24-hour battery life, and advanced health metrics like hypertension alerts and a sleep score.
- Apple AirPods 4 with Active Noise Cancellation - was £169, now £154. The Apple AirPods 4 with Active Noise Cancellation brings Pro-level features to Apple's standard open-fit earbud design. They utilise the H2 chip to deliver impressive noise reduction with wireless charging.
- Ninja Blast Portable Blender, 530ml, Leakproof Lid & Sip Spout - was £49.99, now £39. The Ninja Blast Portable Blender is a cordless, 530ml personal blender designed for on-the-go use at the gym, office, or outdoors. It features a rechargeable USB-C base, a leak-proof hinged lid, an easy-sip spout, and durable stainless steel blades capable of crushing ice and frozen fruits.
- Ninja Foodi Dual Zone Digital Air Fryer - was £199.99, now £159.99. The Ninja Foodi Dual Zone Air Fryer is a 7.6L countertop appliance featuring two independent 3.8L drawers. It allows you to cook two different foods using distinct times and temperatures. Thanks to its intelligent SYNC feature, both zones finish cooking at the exact same time.
- soundcore P40i by Anker headphones - was £59.99, now £35.99. The soundcore P40i by Anker are highly popular, budget-friendly true wireless earbuds known for offering premium features—like adaptive noise cancellation and massive battery life.
- Shark Cordless Vacuum w/ AutoEmpty Dock - was £349.99, now £199.99. Shark cordless vacuums featuring an Auto-Empty Dock automatically empty the dust-cup into a sealed base station after every clean. This hands-free system holds dirt and debris for up to 30 to 45 days and traps 99.9% of dust and allergens. The dock also charges the vacuum so it's always ready.
- PlayStation DualSense Wireless Controller - was £64.99, now £44.99. With a built-in microphone and headset jack, this wireless controller easily pairs with PCs, Macs and Apple devices. With motion sensors, it features intuitive in-game interaction. It's currently a best-seller on the Amazon website thanks to its saving.
- Shark CarpetXpert HairPro Pet Carpet Cleaner with Anti-Clog - was £229.99, now £144.99. The Shark CarpetXpert HairPro Pet is a powerful upright carpet and spot cleaner engineered specifically for homes with pets. It tackles deeply embedded fur, mud and stubborn stains without clogging, thanks to built-in anti-tangle, anti-clumping and anti-clog suction technologies.
- Philips Electric Shaver 3000 Series - £119.99, now £49.99. The Philips Electric Shaver 3000 Series is a highly popular, budget-friendly line of wet and dry rotary shavers designed for a close, comfortable shave. It is particularly favoured for its ability to deliver a smooth finish even on sensitive skin.
- Skechers Women's Graceful Get Connected Sneaker - was £54, now £21.50. The Skechers Women's Graceful - Get Connected Sneaker is a highly popular, lightweight, and versatile trainer designed for everyday wear, light workouts, and long shifts on your feet. Known for its exceptional comfort, shoppers can currently nab them for £21.50 depending on what size and colour they go for.
