Beauty Editor’s Top Prime Day 2025 Picks: Tried, Tested, and Worth It
Beauty Editor’s Top Prime Day 2025 Picks: Tried, Tested, and Worth It

As a beauty journalist who has tested thousands of products, I’ve curated a selection of staples I return to time and again. With Amazon’s expansion into premium beauty and Prime Day deals now live, many of these favourites are available with next-day delivery. Here are my absolute must-buys to streamline your shopping list.

For face self-tan, I recommend the St. Tropez Purity Bronzing Water Face Mist. It requires no blending, dries instantly, and is streak-free. I’m seldom without a bottle. For hair, the Shark SmoothStyle Brush and Comb is a game-changer: it works on wet hair without damaging temperatures and switches to dry mode for lasting style. It’s time-saving, space-saving, and hair-saving.

The Olaplex No.3 Hair Perfector delivers 25 hair benefits in one, from detangling to heat protection. For skincare, the Elemis Pro-Collagen Marine Oil is lightweight and packed with marine actives for plumping and hydration. If you want to try the viral Sacheu Lip Liner at a discount, now is your chance—it’s long-lasting and available in shades like Billie Eilish’s favourite Noo-hed.

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For body self-tan, the St. Tropez Express Tan Mousse has a guide colour, dries instantly, and develops in as little as one hour. Byoma’s Milky Cleanser is a must for sensitive skin, dissolving SPF and makeup while keeping skin soft. CeraVe’s Salicylic Acid Cleanser is ideal for breakouts, exfoliating while supporting the skin barrier.

These picks are worth your money and perfect for stocking up or trying something new without full-price commitment. I’ll be buying multiples.

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