Amazon has announced its third sale of the year: Prime Big Deals Day 2026, which kicks off on 6th October and lasts 48 hours, concluding at midnight on 7th October. The autumn event offers deals across beauty, tech, appliances and books, exclusively for Prime members.
What deals can shoppers expect?
Big-ticket products such as the Dyson Airwrap, Apple AirPods, Oura Ring and Ninja air fryers are expected to be included, along with beauty favourites from CeraVe, Color Wow and Garnier, appliances from Shark and Philips, and toys from Lego and Tonies. More than 35 categories will feature in the sale.
Early deals already available include the Dyson Airwrap i.d at £399 (was £479.99), the newest gen Kindle at £94 (was £134.99), the Oura Ring 4 at £244 (was £499) and the Ring Video Doorbell Plus at £59 (was £129.99).
Top early Amazon Prime Day deals
Among the standout early discounts is the Dyson Airwrap i.d, reduced by £80. The AI-powered hair tool adjusts heat and airflow via a Bluetooth app. The newest gen Kindle is reduced by 30 per cent, offering a glare-free display and compact size.
The Oura Ring 4 is heavily discounted ahead of the sale. "Of all the wearable tech I've tried this year, the Oura Ring is the one I've found most useful—and the only one I've continued to wear," said Saskia from Standard Shopping. "It tracks my immune function, resilience to stress, and, most importantly, reminds me when it's time to prioritise sleep."
Other deals include the Ninja Foodi Dual Zone Digital Air Fryer at £164 (was £199), the Garmin Venu 3 smartwatch at £264.99 (was £379.99) and the Lego Speed Champions Ferrari at £15 (was £22).
More deals and how to navigate the event
Additional discounts cover wine, with Whispering Angel Côtes de Provence rosé at £20 (was £22), the Ninja Creami ice cream maker at £169 (was £249) and the Lego Technic Porsche race car toy at £114.99 (was £149.99).
Home and kitchen deals include the Nespresso Creatista coffee machine at £384 (was £499), the Shark PowerPro cordless vacuum at £219 (was £269) and the De'Longhi La Specialista Arte Barista espresso machine at £385 (was £529.99).
Tech offers include the Amazon Fire TV Stick Max at £69 (was £99) and the Amazon Echo Dot at £54 (was £79). Beauty deals feature Medicube salmon DNA PDRN pink collagen jelly masks at £9.39 (was £16) and St.Tropez self tan express mousse at £16 (was £33).
