Amazon Prime Big Deal Days has officially launched, and for the next 48 hours, thousands of products across beauty, tech, home, fashion and more have had their prices reduced.
The event offers a chance to buy items such as coffee machines, viral beauty gadgets and household essentials at a discount before Black Friday. According to Sarah Bradbury, a junior publisher with almost 14 years of experience covering shopping and product launches, October's Prime event is also a good opportunity to get ahead on Christmas shopping.
Live coverage and top picks
Bradbury will be providing live updates on the latest price drops, highlighting what is genuinely worth buying and what is not, along with reviews and recommendations on Amazon's most talked-about, top-rated and best-selling products.
The live feed kicked off at 6:39 am on October 6, 2026, with Bradbury greeting shoppers and introducing the start of the event. She noted that she has been "dreaming and thinking about all the gorgeous things to buy" and is ready to share the best deals.
Additional deals and features
Other featured deals include Wonderskin beauty bargains, Philips beauty and grooming products discounted by up to 60%, and 15% off an electric toothbrush that Bradbury recommends.
Shoppers can also sign up for a retail newsletter with exclusive discounts, sales and product reviews. The event runs for 48 hours, making it a key shopping window before the Black Friday sales.
