Amazon’s Prime Big Deal Days 2026 has launched, offering Prime members exclusive savings on beauty, tech, and home products. The 48-hour event runs until midnight tomorrow, 7 October, and serves as a precursor to Black Friday in November. Access to the discounts requires an active Prime membership.
What to Expect from This Year’s Sale
Shopping editors covering the event for six years anticipate deals on popular items such as the Dyson Airwrap, Apple AirPods, and Ninja air fryers, alongside larger purchases like Shark cordless vacuums and Oura smart rings. Amazon’s own devices, including Fire TV sticks, Kindles, and Echo Dots, are also expected to feature significant price cuts.
The Standard’s shopping team is tracking the best offers as they drop, covering everything from TV upgrades to hair tools and mattresses.
How to Shop Amazon Prime Day Deals
New customers can sign up for a 30-day free trial of Prime, which provides access to the discounts, next-day delivery, and Prime Video. The trial can be cancelled at any time if users do not wish to continue the subscription.
History of Amazon Prime Day
Prime Day began on 15 July 2015 as part of Amazon’s 20th birthday celebrations, originally intended as a one-off thank-you to subscribers. Its popularity led to the event now running three times a year, in spring, summer, and October, marking the unofficial start of the Christmas shopping season.
Throughout the 48-hour event, shopping experts will provide live updates on the best Prime Day deals, highlighting top savings across categories.
