Amazon has confirmed that Prime Day 2026 will run from 23 to 26 June, marking one of the earliest summer sales events in recent years. The four-day event, exclusive to Prime subscribers, is expected to offer discounts across a wide range of products including electronics, home appliances, and beauty items.
While Amazon has not disclosed the full list of deals, previous Prime Day events have featured significant savings on brands such as Dyson, Sony, Apple, Shark, and Ninja. Shoppers can anticipate reductions on items like robot vacuums, wireless headphones, gaming consoles, and smart home devices.
Prime Day is reserved for members of Amazon's subscription service. New users can sign up for a 30-day free trial to access the sale, along with benefits such as next-day delivery and Prime Video streaming. The event begins at 12:01 am on Tuesday, 23 June.
In addition to the summer sale, Amazon typically holds a second event in October called Prime Big Deal Days, which focuses on early Christmas shopping. This year's summer event is expected to feature deals on Amazon's own products, including Kindle e-readers and Echo smart speakers, as well as popular brands.
Early discounts are already available ahead of Prime Day, including £50 off a Dyson bladeless tower fan and over 30% off a PS5 DualSense controller. Shoppers are advised to monitor deals closely, as popular items often sell out quickly.
