Discount supermarket giant Aldi is launching a major new range of 'winter warmer' essentials this weekend, offering cash-strapped Brits a lifeline as freezing temperatures and soaring energy bills bite. The new Specialbuys collection, arriving in stores nationwide from Sunday, January 11, promises substantial savings on similar products from premium retailers.
Beat the Big Freeze for a Fraction of the Price
The timing of the launch is critical. The Met Office has issued a rare red weather warning for south-west England due to Storm Goretti's 80-100mph winds, with widespread yellow and amber warnings for snow and ice across the UK. Combined with Ofgem's recent price cap increase, Aldi's range targets the dual challenge of staying warm and managing costs.
Aldi's spokesperson stated: "As temperatures drop Aldi’s winter warmer collection has everything needed to keep cosy for less. Set to be another sell out line up." The retailer warns that with savings of up to 87% compared to brands like The White Company, shoppers will need to act fast before stock disappears.
Key Products and Massive Savings
The range is extensive, focusing on affordable warmth and drying solutions. Highlights include the Foot Warmer Hot Water Bottle for £5.99, with a plush finish and 1.7L capacity, and a Long Hot Water Bottle, also £5.99. This latter item offers a staggering saving, as The White Company sells a similar faux fur version for £45 – a £39.01 difference.
For drying laundry efficiently without cranking up the heating, Aldi's heated airers are back. The Winged Heated Airer costs £34.99, half the price of Lakeland's £69.99 equivalent. For larger loads, the Upright Heated Airer is £69.99, saving over £55 compared to Dunelm's £125 model.
Complete Home Comfort on a Budget
The collection extends to personal and bedroom comfort. Shoppers can find a Ladies’ Lounge Cardigan for £9.99 and Fleece Lined Leggings for £5.99. For cosy nights in, a Heated Blanket is priced at £29.99, featuring four heat settings and being machine washable.
To combat winter damp, Aldi is offering a Midi Dehumidifier for £89.99, capable of extracting 12 litres of moisture per day. The range ensures that from top-to-toe warmth to managing household condensation, budget-conscious consumers have multiple options to stay comfortable during the prolonged cold snap.
